Category: Behavioral Marketing
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(Psychological ploys that made bacon) go from almost extinct to a (breakfast staple) and a superb flavor superstar
MENU â–¼ Brainiac Brainiac Vault Flashcards Unicorn Warrior Case Vault Log In â–² Bacon – Psychological ploys that made bacon go from almost extinct to a breakfast staple and a superb flavor superstar (11 min read) Bacon’s rise in popularity to a complete food domination wasn’t random. It was the result of Edward Bernays’ habit-forming PR stunts…
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How (Coca-Cola) Kamikazed Its Own Product To (Destroy a Billion-Dollar Pepsi Brand)
MENU â–¼ Brainiac Brainiac Vault Flashcards Unicorn Warrior Case Vault Log In â–² Crystal Pepsi – How Coca-Cola Kamikazed Its Own Product To Destroy a Billion-Dollar Pepsi Brand (12 min read) Crystal Pepsi was a caffeine-free, clear cola launched by Pepsi in 1992, marketed as a pure and healthier alternative to regular soda. They hyped it as…
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How to Grow Your Web App to (2M Users in 3 Months)
MENU â–¼ Brainiac Brainiac Vault Flashcards Unicorn Warrior Case Vault Log In â–² Dupe.com – How to Grow Your Web App to 2M Users in 3 Months (8 min read) Dupe – founded by Bobby Ghoshal, Dupe.com is a website helping users find affordable furniture options similar to high-end pieces. The website itself features only…
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Why are there (MIRRORS in elevators?)
MENU â–¼ Brainiac Brainiac Vault Flashcards Unicorn Warrior Case Vault Log In â–² Why are there MIRRORS in elevators? (5 min read) tl;drThe purpose of mirrors in elevators is functional, but it’s psychological rather than mechanical. Back in the early 1900s, elevators were slow, and people constantly complained. Instead of spending loads of money on faster elevators,…
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