Category Archives: Guerilla Marketing
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How Tinder got its first users
Unicorn WarriorBrainiac How Tinder got its first users Tinder was once named “Matchbox,” but the name was changed to “Tinder” because it sounded better and made people think of fire and warmth. The people who made Tinder first tried it out with college students at the University of Southern California. They got the phone numbers …
How Uber got its first users?
Unicorn WarriorBrainiac How Uber got its first users? UberCab was founded in 2009. Garrett Camp and Travis Kalanick had only three cars at that moment. The idea was born on a winter evening when the two couldn’t get a cab. They thought that taking a ride with a simple screen tap would be a great …
How Twitch got its first users?
Unicorn WarriorBrainiac How Twitch got its first users? When Twitch started in 2005 as Justin.tv, it was more focused on real-life content rather than games.Justin.tv was a small platform with user accounts called “channels.” Users could stream by using the “Broadcast” function. The content was divided into many categories. Streaming on Justin.tv was possible on …
How DoorDash got its first users?
Unicorn WarriorBrainiac How DoorDash got its first users? DoorDash was a project set up by a bunch of friends. A group of mates from Palo Alto worked together to create a software for smaller biz’s. They invited the manager of a nearby macaron store to try it out. It didn’t meet her needs. She wanted …
