How UpWork got its first users?

Unicorn WarriorBrainiac How UpWork got its first users? In 2003, Odysseas Tsatalos and Stratis Karamanlakis, wanted to work together despite the distance between them (one in Greece, the other in the USA). They came up with oDesk.It was a platform that helped companies connect with potential contractors and workers. At first, it was a staffing …

How Snapchat got its first users?

BrainiacUnicorn Warrior How Snapchat got its first users? Evan Spiegel and Bobby Murphy had a vision to revolutionize the manner in which people communicated. They introduced an innovative app called Picaboo that promised sending disappearing messages – a concept that was novel at the time. Despite their efforts to generate buzz through outreach to journalists …

How Spotify got its first users?

Unicorn WarriorBrainiac How Spotify got its first users? Spotify AB was Spotify’s prototype. Daniel Ek and Martin Lorentzo wanted to make the platform as lightweight and intuitive as possible. They aimed at fighting piracy in the music market.The only music alternative for illegal Napster was iTunes, with $2 per single song. Ek and Lorentzo wanted …

How Tinder got its first users

Unicorn WarriorBrainiac How Tinder got its first users Tinder was once named “Matchbox,” but the name was changed to “Tinder” because it sounded better and made people think of fire and warmth. The people who made Tinder first tried it out with college students at the University of Southern California. They got the phone numbers …

How Canva got its first customers?

Unicorn WarriorBrainiac How Canva got its first customers? Fusion Books, which was Canva’s predecessor, was Melanie Perkins and Cliff Obrecht’s initiative to assist schools in creating yearbooks of better quality for the learners. Perkins made some extra cash during her studies giving other students lessons about design. She realized their need for an easy-to-use graphic …

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