Micha Kaufman, the founder of Fiverr, had a problem. He needed to transfer a chart from Word to Excel, but it was too small of a task to hire a freelancer and too time-consuming to do it by himself. He thought there should be a place for such tasks, and that's how Fiverr was born. At first, all tasks were priced at $5, and the offerings were called "gigs." Kaufman started with just one gig, offering pitch reviews.
Micha and Shai Wininger (the co-founder) used their Fiverr marketing tactics and leveraged the power of word of mouth to promote their Fiverr growth strategies. They wanted to see if their idea would work for people they knew were looking for extra money because of the financial crisis and increasing unemployment. They grew Fiverr mainly by telling their friends and family about it and asking for their opinions. They even skipped looking for investors.
Their successful Fiverr marketing tactics and Fiverr growth strategies allowed Fiverr to grow into what it is today. But after criticism from some users, the $5 price for gigs was changed to any amount up to $500. As more professionals joined the platform, they didn't want to offer their services for such a low fee.