How Spotify got its first users?

Spotify MVP

Spotify AB was Spotify's prototype. Daniel Ek and Martin Lorentzo wanted to make the platform as lightweight and intuitive as possible. They aimed at fighting piracy in the music market.

The only music alternative for illegal Napster was iTunes, with $2 per single song. Ek and Lorentzo wanted to be in the middle. They focused on reducing latency, so that all the songs would be played with no waiting time – just like right from a hard drive.

They contacted music bloggers in Sweden and asked them to beta-test Spotify. The testers loved it because of its quality, and then they spread the word. Spotify became an instant jackpot in the music industry.


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