Unicorn Warrior

How YouTube got its first users?

Youtube MVP

Chad Hurley, Steve Chen, and Jawed Karim, the Youtube founders, had all been former PayPal employees.

YouTube started as a platform for sharing videos for dating purposes. They wanted to share a video, but they couldn't find an appropriate place for it on the Internet. A dating YouTube wasn't popular. People started uploading amateur videos about other stuff, not related to dating.

The founders listened to their users and transformed YouTube into the all-kind free, video-sharing platform where each video had its own unique link. Back then, online video was quite buggy. Youtube solved this problem by introducing a flash-based, one-click videos.

YouTube got their first users by piggybacking on Myspace. Musicians on Myspace (the main Myspace's user base) wanted to show their music videos. YouTube provided a solution to that.

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Explore Cognitive Biases in Marketing

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pre{color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}#tcb_landing_page blockquote{color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}.tve_lp .tcb-plain-text{color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}#tcb_landing_page h2{color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}#tcb_landing_page h3{color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}#tcb_landing_page h4{color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}#tcb_landing_page h5{color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}#tcb_landing_page li:not([class*="menu"]){font-family:Montserrat;font-weight:var(--g-regular-weight,normal);color:#fff;font-size:19px;line-height:1.6em;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;--tcb-typography-font-family:Montserrat;--g-regular-weight:400;--g-bold-weight:500;}#tcb_landing_page ul:not([class*="menu"]),#tcb_landing_page ol{padding-top:22px;padding-bottom:22px;margin-top:0px;margin-bottom:0px;color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;--tve-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}#tcb_landing_page .thrv_text_element a:not(.tcb-button-link),#tcb_landing_page .tcb-styled-list a,#tcb_landing_page .tcb-numbered-list a,#tcb_landing_page .tve-input-option-text a{color:#fff;--tcb-typography-color:#fff;--tve-applied-color:#fff;--tcb-applied-color:#fff;font-family:Montserrat;--tcb-typography-font-family:Montserrat;font-weight:var(--g-regular-weight,normal);--g-regular-weight:400;--g-bold-weight:500;}[data-css="tve-u-1764d365d6e"]{margin-top:0px !important;padding:4px 0px 0px !important;margin-bottom:50px !important;}:not(#tve) [data-css="tve-u-17e4df8bbc9"]{font-size:40px !important;color:#ff9500 !important;--tcb-applied-color:#ff9500 !important;--tve-applied-color:#ff9500 !important;}:not(#tve) [data-css="tve-u-1764d365d6e"]:hover [data-css="tve-u-17f64589150"]{background-image:linear-gradient(rgba(255,255,255,.1),rgba(255,255,255,.1)) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--background-image:linear-gradient(rgba(255,255,255,.1),rgba(255,255,255,.1)) !important;--background-size:auto auto !important;--background-position:50% 50% !important;--background-attachment:scroll !important;--background-repeat:no-repeat !important;--tve-applied-background-image:linear-gradient(rgba(255,255,255,.1),rgba(255,255,255,.1)) !important;}[data-css="tve-u-17f6462ef8b"]{padding:0px !important;margin-top:0px !important;margin-bottom:0px !important;}:not(#tve) [data-css="tve-u-17f6462ef8b"]:hover [data-css="tve-u-17f6463386e"]{background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;--background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;--tve-applied-background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--background-size:auto auto !important;--background-position:50% 50% !important;--background-attachment:scroll !important;--background-repeat:no-repeat !important;}[data-css="tve-u-17f646d5bec"]{margin-bottom:50px !important;}[data-css="tve-u-1808e6c1469"]{overflow:hidden;--tve-border-bottom-left-radius:0px;--tve-border-bottom-right-radius:0px;background-image:none !important;--tve-applied-background-image:none !important;border-radius:20px 20px 0px 0px !important;padding:0px 20px !important;--background-image:none !important;}[data-css="tve-u-1808e6c1469"].nitro-lazy{background-image:none !important;}[data-css="tve-u-1808e9a3717"]{padding:3px 20px 0px !important;margin-top:0px !important;margin-bottom:0px !important;}:not(#tve) [data-css="tve-u-1808e9a3717"]:hover [data-css="tve-u-17f6463386e"]{background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;--background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;--tve-applied-background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--background-size:auto auto !important;--background-position:50% 50% !important;--background-attachment:scroll !important;--background-repeat:no-repeat !important;}[data-css="tve-u-1808f8c3821"]{--tve-border-radius:20px;border-radius:20px;overflow:hidden;background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;--background-size:auto !important;--background-position:50% 50% !important;--background-attachment:scroll !important;--background-repeat:no-repeat !important;--tve-applied-background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;}:not(#tve) [data-css="tve-u-17f646d5bec"]:hover [data-css="tve-u-1808f8c3821"]{background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;--background-size:auto !important;--background-position:50% 50% !important;--background-attachment:scroll !important;--background-repeat:no-repeat !important;--tve-applied-background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;}[data-css="tve-u-180be37ddb6"] .tve-page-section-in{display:block;}[data-css="tve-u-180be37ddb6"]{border-radius:100px;overflow:hidden;border:none;padding:70px !important;margin-right:0px !important;margin-top:0px !important;margin-bottom:30px !important;z-index:10 !important;}[data-css="tve-u-180ec239770"]{max-width:842px;min-height:40px;min-width:auto;}[data-css="tve-u-18106562a82"]{max-width:464px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;padding-top:0px !important;padding-bottom:0px !important;margin-bottom:100px !important;}[data-css="tve-u-18106562a83"]{--tve-border-radius:20px;border-radius:20px;overflow:hidden;--tve-border-width:2px;background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;--background-size:auto auto !important;--background-position:50% 50% !important;--background-attachment:scroll !important;--background-repeat:no-repeat !important;--tve-applied-background-image:linear-gradient(rgba(255,255,255,.05),rgba(255,255,255,.05)) !important;border:2px dashed #fff !important;--tve-applied-border:2px dashed #fff !important;}:not(#tve) [data-css="tve-u-18106562a84"]{font-size:24px !important;color:#ff9500 !important;--tcb-applied-color:#ff9500 !important;--tve-applied-color:#ff9500 !important;}[data-css="tve-u-18106562a85"]{width:96px;float:none;z-index:3;position:relative;--tve-alignment:center;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-18106562a86"]{max-width:32.1%;}[data-css="tve-u-18106562a87"]{max-width:67.9%;}[data-css="tve-u-18106562a88"]{--tve-border-width:2px;border-right:2px dashed #fff !important;}[data-css="tve-u-18106562a89"]{padding-top:8px !important;}[data-css="tve-u-18106562a91"]{max-width:686px;--tve-alignment:center;float:none;margin:70px auto !important;}[data-css="tve-u-18106562a92"]{--tve-border-radius:20px;border-radius:20px;overflow:hidden;box-shadow:rgba(0,0,0,.73) 14px 19px 37px 8px;--tve-applied-box-shadow:14px 19px 37px 8px rgba(0,0,0,.73);background-image:linear-gradient(#181818,#181818) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--background-image:linear-gradient(#181818,#181818) !important;--background-size:auto !important;--background-position:50% 50% !important;--background-attachment:scroll !important;--background-repeat:no-repeat !important;--tve-applied-background-image:linear-gradient(#181818,#181818) !important;}[data-css="tve-u-18106562a93"]{color:#fff !important;font-family:Impact,Charcoal,sans-serif !important;}:not(#tve) [data-css="tve-u-18106562a94"]{font-family:"April fools" !important;font-weight:var(--g-regular-weight,normal) !important;font-size:44px !important;line-height:1.05em !important;}[data-css="tve-u-18106562a95"]{max-width:582px;--tve-alignment:center;float:none;margin-left:auto !important;margin-right:auto !important;padding-top:0px !important;margin-top:0px !important;padding-bottom:0px !important;}:not(#tve) [data-css="tve-u-18106562a96"]{font-size:16px !important;color:#ff9500 !important;--tcb-applied-color:#ff9500 !important;--tve-applied-color:#ff9500 !important;line-height:.35em !important;}[data-css="tve-u-18106562a97"]{--tve-border-radius:20px;overflow:hidden;background-image:linear-gradient(rgba(255,255,255,.1),rgba(255,255,255,.1)) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--background-image:linear-gradient(rgba(255,255,255,.1),rgba(255,255,255,.1)) !important;--background-size:auto auto !important;--background-position:50% 50% !important;--background-attachment:scroll !important;--background-repeat:no-repeat !important;--tve-applied-background-image:linear-gradient(rgba(255,255,255,.1),rgba(255,255,255,.1)) !important;padding:10px 20px !important;border-radius:20px !important;}[data-css="tve-u-18106562a98"]{margin-bottom:80px !important;}[data-css="tve-u-18106562a99"]{text-decoration:underline !important;}[data-css="tve-u-18106562a9b"]{text-decoration:underline !important;}[data-css="tve-u-18106562a9c"]{color:#fff !important;font-family:Impact,Charcoal,sans-serif !important;}[data-css="tve-u-18106562a9d"]{color:#ff9500 !important;}:not(#tve) [data-css="tve-u-18106562a9e"]{font-size:19px !important;line-height:1.4em !important;}[data-css="tve-u-18106562a9f"]{margin-bottom:0px !important;}[data-css="tve-u-18106562aa0"]{color:#ff9500 !important;}[data-css="tve-u-18106562aa1"]{color:#ff9500 !important;}[data-css="tve-u-18106562aa2"]{color:#ff9500 !important;}[data-css="tve-u-18106562aa3"]{color:#ff9500 !important;}:not(#tve) [data-css="tve-u-18106562aa4"]{font-size:16px !important;color:#fff !important;--tcb-applied-color:#fff !important;--tve-applied-color:#fff !important;}:not(#tve) [data-css="tve-u-18106562aa6"]{font-size:16px !important;}[data-css="tve-u-181065644d6"]{margin-top:0px !important;}[data-css="tve-u-181065a4a14"]{width:445px;--tve-alignment:center;float:none;--tve-border-radius:20px;border-radius:20px;overflow:hidden;margin-left:auto !important;margin-right:auto !important;}[data-css="tve-u-181065b47ae"]{color:#ff9500 !important;}[data-css="tve-u-181065cc0a7"]{--tcb-local-color-bcd13:var(--tcb-local-color-52f39);float:none;border-radius:4px;overflow:hidden;--form-color:none;--tcb-local-color-52f39:rgba(47,138,229,0) !important;padding:14px 24px !important;background-color:var(--tcb-local-color-52f39) !important;margin:0px auto !important;max-width:600px !important;}[data-css="tve-u-181065cc0b3"] .tcb-button-link{letter-spacing:2px;border-radius:100px;overflow:hidden;box-shadow:0px 3px 12px 0px var(--tcb-local-color-aed69);background-image:linear-gradient(#fff,#fff) !important;--tve-applied-background-image:linear-gradient(#fff,#fff) !important;background-size:auto !important;background-attachment:scroll !important;padding:25px 40px !important;background-position:50% 50% !important;background-repeat:no-repeat !important;}[data-css="tve-u-181065cc0b3"] .tcb-button-link span{color:#fff;--tcb-applied-color:#fff;}:not(#tve) [data-css="tve-u-181065cc0b3"] .tcb-button-link{font-size:var(--tve-font-size,13px) !important;}[data-css="tve-u-181065cc0b3"]{--tve-font-size:13px;--tve-text-transform:uppercase;--tve-color:var(--tcb-local-color-9a854);--tcb-local-color-9a854:#1372d3;--tcb-local-color-aed69:rgba(60,152,247,.18);--tcb-local-color-0b7bf:#232f41;--tcb-local-color-62516:var(--tcb-local-color-9a854) !important;}:not(#tve) [data-css="tve-u-181065cc0b3"] .tcb-button-link span{text-transform:var(--tve-text-transform,uppercase);color:var(--tve-color,var(--tcb-local-color-9a854));}:not(#tve) [data-css="tve-u-181065cc0b3"]:hover .tcb-button-link span{color:var(--tve-color,var(--tcb-local-color-0b7bf)) !important;}:not(#tve) [data-css="tve-u-181065cc0b3"]:hover{--tve-color:var(--tcb-local-color-0b7bf) !important;}:not(#tve) [data-css="tve-u-181065cc0b3"]:hover .tcb-button-link{box-shadow:0px 14px 40px 0px var(--tcb-local-color-aed69) !important;}[data-css="tve-u-181065cc0b9"]{--tcb-local-color-icon:#232f41;--tcb-local-color-var:#232f41;--tve-icon-size:13px;}:not(#tve) [data-css="tve-u-181065cc0b9"] > :first-child{color:#232f41;--tve-applied-color:#232f41;}:not(#tve) [data-css="tve-u-181065cc0bd"]{color:#252525 !important;--tcb-applied-color:#252525 !important;--tve-applied-color:#252525 !important;}:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item) input,:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item) textarea{border:none;--tve-applied-border:none;border-radius:4px;overflow:hidden;background-color:rgba(255,255,255,.24) !important;--tve-applied-background-color:rgba(255,255,255,.24) !important;padding:12px 14px !important;background-image:none !important;--tve-applied-background-image:none !important;}:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item) input.nitro-lazy,:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item) textarea.nitro-lazy{background-image:none !important;}:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item) input,:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item) textarea,:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item)::placeholder{font-weight:var(--tve-font-weight,var(--g-regular-weight,normal));font-family:var(--tve-font-family,Arial,Helvetica,sans-serif);font-size:var(--tve-font-size,14px);letter-spacing:var(--tve-letter-spacing,1px);line-height:var(--tve-line-height,1.8em);color:var(--tve-color,#fff) !important;}#lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item){--tve-color:#fff;--tve-applied---tve-color:#fff;--tve-font-weight:var(--g-regular-weight,normal);--tve-font-family:Arial,Helvetica,sans-serif;--tve-font-size:14px;--tve-letter-spacing:1px;--tve-line-height:1.8em;}:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item):hover input,:not(#tve) #lg-l3onwzcf .tve_lg_regular_input:not(.tcb-excluded-from-group-item):hover textarea{background-color:rgba(255,255,255,.3) !important;--tve-applied-background-color:rgba(255,255,255,.3) !important;}#lg-l3onwzcf .tve-form-button.tve-color-set{--tcb-local-color-3e1f8:#1a6dbc;--tcb-local-color-9a854:var(--tcb-local-color-52f39);--tcb-local-color-aed69:rgba(255,255,255,.18);--tcb-local-color-0b7bf:#222e3e;}#lg-l3onwzcf .tve-form-button{float:none;--tve-color:var(--tcb-local-color-52f39);margin-left:auto !important;margin-right:auto !important;margin-bottom:0px !important;}#lg-l3onwzcf .tve-form-button .tcb-button-link{padding:22px 24px !important;background-image:linear-gradient(#fff,#fff) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--tve-applied-background-image:linear-gradient(#fff,#fff) !important;}:not(#tve) #lg-l3onwzcf .tve-form-button .tcb-button-link span{color:var(--tve-color,var(--tcb-local-color-52f39));}:not(#tve) [data-css="tve-u-1810f22eeba"]{font-size:24px !important;}[data-css="tve-u-1810f22eebb"]{margin-top:0px !important;}[data-css="tve-u-1810f22eebc"]{max-width:459px;--tve-alignment:center;float:none;margin-top:50px !important;padding-top:0px !important;padding-bottom:0px !important;margin-left:auto !important;margin-right:auto !important;}:not(#tve) [data-css="tve-u-1810f22eebd"]{font-weight:var(--g-bold-weight,bold) !important;}[data-css="tve-u-1860757d638"]{font-family:Impact,Charcoal,sans-serif !important;}[data-css="tve-u-1860757d63c"]{text-decoration:underline !important;}:not(#tve) [data-css="tve-u-186076b5e92"]{color:#ff9500 !important;--tve-applied-color:#ff9500 !important;}[data-css="tve-u-18607829d85"]{width:635px;--tve-alignment:center;float:none;--tve-border-radius:20px;border-radius:20px;overflow:hidden;margin-left:auto !important;margin-right:auto !important;}}@media (max-width: 1023px){[data-css="tve-u-15e37bb923a"]{background-image:none !important;margin-bottom:20px !important;}[data-css="tve-u-180be37ddb6"]{padding-bottom:10px 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