Psychology in marketing

Unicorn Warrior

by Kickstart Side Hustle

Use Creative And Viral Marketing
Real-life Frameworks & Psychology
To Explode Your Business
In The Next 4 Days

Our case studies show the step-by-step frameworks resulting in 500-6,202%
increase in earnings within months or weeks

Own a 6-7 figure business? Get your hands on these (mostly) $0 marketing budget frameworks
that get you more and more clients every day without any additional marketing spend

?Bonus: 150+ Scientifically Proven marketing psychology principles to double your conversion this week

Over 1,000+ enlightened companies!
Among our clients are people from the best companies in the world

Have you tried to find any useful marketing information on Google recently?

Google doesn't work anymore...
99.8% of articles that you find are SEO-driven pieces providing only surface level information. 

You spend hundreds of hours searching for the right content, only to end up physically and mentally exhausted without finding any useful answers. 

With Unicorn Warrior you have access to the top 0.1% of the most effective marketing strategies

$0 marketing budget frameworks that:

  • Got 50 MILLION web visitors within 10 days after launch
  • Collected 100 THOUSANDS of emails within the first week
    (3 times)
  • Got 2-4 MILLION youtube subscribers within 3 months
    (3 times)

Marketing Psychology principles that work!

It's absurd to think people are logical!

"Our brains evolved through millions of years of evolution with the single goal - to survive. Yet we still insist to market our products in logical terms..."
- Rory Sutherland, Vice Chairman of Ogilvy UK

The real WHY of why people buy things is often hidden deep in psychology in the unconscious parts of our brains.

People don't buy products
They buy emotions

Things in marketing that don’t make sense, yet work:

  • Chocolate tastes sweeter when in a circle than in squares
  • Painkillers are more effective when you tell people they're more expensive
  • Wine tastes better when poured from a heavier bottle
  • An increase in pricing increases the demandin some cases

Yes, we agree, human perception is crazy...

Wouldn’t it be easier for you, knowing what makes people tick to make your customers happy and earn the hard cash along the way?! 

So...what's the product?

It's a cheatsheet that works like crazy!

  • Viral marketing frameworks based on real-life examples that made hundreds of millions of dollars within months
  • Psychology principles & tools in marketing that influenced the whole countries

What it's not?

  • It's not a course - most online courses suck and leaves you with even more questions.
  • This cheatsheet helps you make more money.

Don't wait months to see the results.
Have them within days...

This is how it looks:

Cost: 1-10/10  

Impact: 6-10/10  

Last update: 03.20.2022

🤯 Templates for creative concepts

Every product that we have today is just an old concept presented in a new way.

Other than that, things that are usually considered "creative" are familiar in some way - have a point of reference.

Things "too creative" (wave no point of reference) are considered too odd. 

The MAYA Principle is very useful here:

The main psychological effects taking place here:

Time: Viral growth

Cost: 1/10  

Impact: 10/10  

Last update: 03.21.2022

👴➡👦 Present old concepts in a new way

Time: Exponential growth

Cost: 4/10  

Impact: 10/10  

Last update: 03.21.2022

1. Among Us - Mafia / Secret Hitler

click to read Among Us case study - how an Indie Game became a global phenomenon within a month

  • The Among Us game was inspired by a well-known party social, deduction game, "Mafia", which is alternatively known as "Werewolf" or "Secret Hitler".
  • Multiplayer games like this one, were a huge hit during the pandemic, when people were stuck at homes and were yearning for human interaction.

The old, well-known concept, packed in a new way, along with great timing resulted in virality and over 250,000,000 downloads worldwide

Time: Viral growth

Cost: 1/10  

Impact: 10/10  

Last update: 03.21.2022

2. The Million Dollar Homepage - Billboards

click to read The Million Dollar Homepage case study - How a to make $1M selling pixels

  • The Million Dollar Homepage was a simple web banner with the site's name and a pixel counter displaying the number of pixels sold.
  • It was an empty square grid of 1,000,000 pixels divided into 10,000 100-pixel blocks.
  • Each pixel was sold for $1
  • Alex used the concept of the OOH (out of home advertising) billboards and put it into the website. This change of concept is usually seen as a pure form of creativity.

After 138 days The Million Dollar Homepage made in total $1,037,100

Time: Viral growth

Cost: 9-10/10  

Impact: 8-10/10  

Last update: 03.11.2022

⚙ Change function

Time: Viral growth

Cost: 9/10  

Impact: 9/10  

Last update: 03.11.2022

1. Skittles Super Bowl ad - The Super Bowl commercial seen by only 1 person

click to read Skittles Super Bowl ad case study - how an ad seen by just 1 person broke headlines

  • Skittles Super Bowl ad 2018, went viral because it did not air during the Super Bowl, the most important American annual advertising and sports event, but it was shown only to one person.
  • Skittles created an atmosphere of suspense and excitement by claiming that only one person will get to see their Super Bowl ad.
  • Normally, ads are meant to reach as many viewers as possible, but that was not Skittles’ strategy there. What was important there was the anticipation of the audience that would never be satisfied.
  • It was Marcos Menendez, a 17-year-old high school student from Canoga Park, California that got to watch the ad.
  • By teasing different ad scenarios with David Schwimmer, Skittles increased the interest in the final cut of the ad, but they never released it to the audience.

Cost: 1-10/10  

Impact: 6-10/10  

Last update: 03.20.2022

🦍 Guerilla Marketing

Guerrilla marketing is a creative approach to marketing in order to surprise with unconventional interactions, often in unconventional places to promote a product or service.

The main psychological effects taking place here:

Time: Viral growth

Cost: 1/10  

Impact: 10/10  

Last update: 03.21.2022

📣 OOH (Out-Of-Home Advertising)

Time: Viral growth

Cost: 4/10  

Impact: 9/10  

Last update: 03.21.2022

1. Billboard CV - Change the scale

click to read Billboard CV case study - how to receive hundreds of job offers within 24h

The main psychological effects taking place here:

  • Lukasz Jakobiak printed a 3 x 6 meters (or 10 x 20 feet) CV and Cover Letter and hunged it in front of the company's building he wanted to be hired by.

He received hundreds of job offers within 24h

Time: Viral growth

Cost: 4/10  

Impact: 10/10  

Last update: 03.21.2022

2. Domino’s Paving for Pizza - Solve a common problem

click to read Domino’s Paving for Pizza case study - paving your road to viral (and do some good along the way)

  • Domino’s Paving for Pizza was a viral campaign in 2018, in which they Domino's fixed potholes based on customers’ requests to “ensure” the pizza arrives in a perfect condition.
  • Domino’s informed about the campaign in a press release in June 2018.
  • They set up the campaign website and encouraged people to enter there and nominate places with roads to be fixed.
  • The campaign went viral when it was spread by various media.
  • The campaign got huge interest because potholes annoy a lot of drivers, so Domino’s answered the problem.
  • The chosen cities got money to conduct the repairing of their roads and some Domino’s stickers and signs which they could put near the roads to let people know that they were funded by Domino’s.

The campaign got over a billion media impressions and 54,000 mentions.

Plus expanded marketing psychology principles

Hold my lemonade...

Brainiac includes every single bias presented as a sketch!
The package also includes an online Flashcard Game!

  • Say goodbye to boring, lousy studying.
  • Say good morning, to gamified learning experience!
cognitive load
sensory adaptation
von restoff effect
cognitive bias flashcards

What people say about us:

Elaine Puma - Digital Media Strategist

For marketers, it’s like having the keys to the kingdom. It’s all here, all the biases and behaviors that people *really* buy. 

Here you’ll find real-world examples of why certain biases work and how to use them in your marketing efforts. Decoded terminology that is easy to understand and case studies for impactful results.

I'm the biggest fan of this place! I use these techniques in my work all the time. This place have something totally unique that brands need.

Gediminas Ulbikas - Managing Director

Kickstart Side Hustle is an irreplaceable tool for Entrepreneurs and Growth Hackers and I love every part of it!

I am big fan of lists and structurized data. With KSH I don't have to remember every thing in my head.

Whenever I need some out of the box ideas - I just go through the lists. It saves time, a ton of it.

Michal goes extra mile and provides summary of most important news, ideas, methods in digital space. And the flashcards! I greatly appreciate the insights and value 

Utibe Asanwana - Info-Product copywriter

I'm really loving Brainiac. It's like I suddenly have superpowers! It allows me to charge more for my copywriting services!

Thank youuu for taking action, creating such amazingness and sharing it 💯🥂

  • Why some products are so charming it feels offensive not to buy them, while others make you wanna go back to your ex?

  • Why do some services feel like they are your perfect match, while others make you lose your self-respect?
  • What makes us keep coming back to certain products out of pure, whole-hearted craving?

✅ Stop wasting your money, depending on costly advertising or aggressive messaging - you're not a Karen!

✅ Promote your service the way people feel it's made by their nana - full of love, exactly for them.

✅ Build products that people fall in love with and want to get matching tattoos with them.

subconscious marketing

There's a vast ocean of marketing tips & tricks, courses and their gurus, presenting you their new Lamborghini.

However, no one talks about the most important piece of the puzzle: 
What makes people to buy and love your products?

Psychology in marketing

What you will get:

survivor bias

Access to online cheatsheet of 100+ viral marketing strategies and frameworks,

Access to online cheatsheet of 150+ cognitive biases, principles & models that control our decisions.

Access to the biggest library of 150+ viral marketing case studies.

✅ Behavioral science presented in a concise format demonstrating how you influence decisions

✅ Every bias, principle & model presented as a sketch - because we all know well the Picture is worth a thousand words

? The biggest, the best companies in the world aren't technological. They are psychological companies presented as technological ones

Are these techniques really that effective?
What's better proof than the real-life examples:

How did Poparazzi get valued at $135M in less than a week after launch?!

viral marketing case study poparazzi

How did Old Spice commercial go viral and gained 1.2B impressions?! 

More Social Proof

2004, Elon Musk and Jeff Bezos (now 2 richest men on Earth) attending events organized by leading behavioural economists

elon musk jeff bezos psychology in marketing

Stop wasting the best years of your life!
Use only these marketing strategies 
that WORKED and made billions in months!

Btw, these psychology principles are TIMELESS
Not like marketing tools that change every year or become outdated 

Cost of behavioral economics consultancy: $6,000+
Cost of Psychology master's degree: $100,000+
Cost of constant marketing guesswork: bankruptcy
(90% of startups fail within the first few years)

Upgrade your business for the price of 3x "Honey Almondmilk Flat White" per month:


1 Year

$237  $2/week

$97 Paid Yearly

  • Online Database of 150+ Cognitive Biases, Principles & Models
  • 150+ Sketches of Cognitive Biases, Principles & Models
  • 450+ Strategies To Implement These Biases
  • Online Flashcards Game
  • Note: Viral Marketing Case Studies Not Included
  • Note: 100+ Growth Marketing Strategies Not Included
  • Note: Social Media News Not Included

30-Day Money-Back Guarantee

If you’re not happy with our platform after giving it an honest try, just email us at

  • within 30 days after your purchase
  • before you spend more than 2h on our platform

Your refund will be on its way before you get to say "refund" and wait a few hours...

We want to make the whole experience as smooth as it's possible - a no-brainer decision, as you might call it.

FAQ - Frequently Asked Questions

What's the difference between Brainiac and Unicorn Warrior? 

Brainiac, in my opinion, is a collection of fundamental, strategic principles every founder, marketer, designer, and copywriter should be aware of. It's like with driving your car. You have to learn the principles before getting on the road. 

Unicorn Warrior is a complementary product that frames these biases right into the real world. Along with the best strategies that helped companies 100X their businesses within months or weeks.

Brainiac offers lifetime access to the database. 
Unicorn Warrior provides only a yearly access.

What's the difference between this platform and many other?

I haven't yet found a place like this one, that's why I've created it. 
All the other places I've come across, offered only a fraction of useful details regarding viral case studies featured here. And most of them considered the success of the business or campaign to the sheer luck

As for the cognitive biases, I'm aware of only 1 company that provides something similar, yet different, and for 4X price.

Is this the final product?

Nope. I still consider this platform, the way it looks, works, provides as a very early stage startup.
Call it MVP if you want ;)

Will prices stay the same?

If you buy today yearly access, your prices will stay the same forever. 
There are still people in the community that supported my project at its beginnings. They will keep paying the initial price of $15~/year forever 

As for the normal prices, they will go up again a few times. As the platform expands, providing more and more value the prices will increase as well. They are still quite low at the moment. For the $12.5/month you can get 2 coffees at Starbucks

Never run out of creative marketing ideas

"Challenge the complete laziness that is marketing today"
- Seth Godin

Michal Kankowski

Hello there!
I'm Michal and I'm the highest marketing priest of this website.

This platform ethos in 5 steps: 

Stop Wasting Your Time 

I believe life is too short and valuable to waste years using ineffective marketing methods when you could get the same results within months or weeks. 

Stop The Guesswork

We create our products providing only the smartest, science-backed, and already-proven techniques, to show you how the most creative companies in the world did it. 

Simple is better than complex

We provide this information in the simplest terms to let anyone use it.

Stop with artificial solutions

Many competing products provide artificial solutions to address companies' or personal insecurities, rather than helping you embrace your own awesomeness.

Embrace your own awesomeness

We think you are awesome and our products are designed the way to help you build your business to fully express yourself in an authentic and creative way.

If you feel like DMing me, do it on Twitter

Get your
"oh sh*t, this might work for us!"
moment in the next 5 minutes

Viral marketing case studies and marketing psychology principles that made hundreds of millions in months or weeks

In the first email:

  • a step-by-step strategy that made $0-$30M within 9 weeks with $0 marketing budget (case study)
  • cheatsheet (PDF) of 10 biases in marketing used by top 2% companies

Other than that:

  • weekly original content that helps you STAND OUT by providing more perceived value with less work

(You won't find it anywhere else)

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