How Notion got its first users?
Ivan Zhao and Simon Last iterated a few times before coming up with the appropriate version of Notion.
Their first, no-code version of the app, kept crashing and died after 2 years.
Later, Ivan asked his mother to lend him $150,000 to fund Notion 1.0. It was an all-in-one app for work. It merged notes, docs, and other important stuff to save time from switching between different apps.
The app was successful, but it didn't satisfy Ivan. He wanted something better, so he began work on Notion 2.0. When it launched in 2018, it was a total bullseye.
They marketed it on Product Hunt, and refused all the investors. Once The Wall Street Journal wrote Notion a review, its popularity boomed. Their team is only 13 people big.
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