Unicorn Warrior

Brainiac

How Notion got its first users?

Notion MVP

Ivan Zhao and Simon Last iterated a few times before coming up with the appropriate version of Notion.

Their first, no-code version of the app, kept crashing and died after 2 years.

Later, Ivan asked his mother to lend him $150,000 to fund Notion 1.0. It was an all-in-one app for work. It merged notes, docs, and other important stuff to save time from switching between different apps.

The app was successful, but it didn't satisfy Ivan. He wanted something better, so he began work on Notion 2.0. When it launched in 2018, it was a total bullseye.

They marketed it on Product Hunt, and refused all the investors. Once The Wall Street Journal wrote Notion a review, its popularity boomed. Their team is only 13 people big.

[source]

Click here to read 41 other cases of how a billion-dollar business, such as, Discord, Loom, Twitch, and others, got their first customers...

Get your
"oh sh*t, this might work for us!"
moment in the next 5 minutes

Viral marketing case studies and marketing psychology principles that made hundreds of millions in months or weeks

In the first email:

  • a step-by-step strategy that made $0-$30M within 9 weeks with $0 marketing budget (case study)
  • cheatsheet (PDF) of 10 biases in marketing used by top 2% companies

Other than that:

  • weekly original content that helps you STAND OUT by providing more perceived value with less work

(You won't find it anywhere else)

Explore Cognitive Biases in Marketing

You cannot copy content of this page
>