How Notion got its first users?

Notion MVP

Ivan Zhao and Simon Last did many iterations before they had their final version of Notion. After two years, their first no-code version of the app crashed and died. Ivan contacted his mother and asked for a $150,000 loan to start Notion 1.0.

As a work app, it combined notes, documents, and other vital information to save time navigating between programs. Notion 1.0 was a success, but Ivan wasn't satisfied. He aimed for a lot more. He started working on Notion 2.0, leveraging the techniques of the growth hacking. The new version totally hit the jackpot with its release in 2018.

Product Hunt was their spot for promotion. The guys also turned down all investors, polishing Notion's user acquisition strategies. Their software's popularity skyrocketed after its review got released in The Wall Street Journal. Thanks to the user acquisition strategies and the methods of growth hacking which they had implemented, Notion doesn't even need a big squad. They have just 13 members in their team.


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