How Medium got its first customers?
When Evan Williams was founding Medium, there was no place where people could write longer posts. Previously, Evan had co-founded Twitter.
He noticed the demand for longer writing as Twitter limited the length of posts to 140 characters. Medium was supposed to be something between Pinterest and Twitter. Its unique feature was dividing the content into “Collections.
At the beginning, Medium was niched down to strictly entrepreneurial content.
Medium also used the invite-only strategy. Everyone could read the content, but only the selected few could publish. Among these publishers were quite influential personas coming from Evan's network. One of which was Barack Obama.
At the beginning the algorithm was also less strict, which resulted in controversies around some content Medium. And as we know, controversy brings the eyeballs.
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