How Medium got its first customers?

Medium MVP

Evan Williams had a vision for Medium when he started it. He saw that there was no place for people to write longer posts. Before that, he co-founded Twitter, where posts were limited to 140 characters.

Evan wanted Medium to be like a mix of Pinterest and Twitter, with a unique feature that would sort the content into "Collections". At first, Medium was just for entrepreneurial stuff.

To get people interested and increase Medium user acquisition success, Evan used an invite-only strategy. Anyone could read the content, but only a few chosen people could publish. Those included some big names from Evan's network, like Barack Obama.

In the early days of the Medium growth story, the platform's rules were not as strict, which sometimes caused controversy. But as we know, controversy draws attention.


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