How Loom got its first users?

Loom MVP opentest

The MVP for Loom was Openvid, but there were two pivots before that.

Opentest was the first version. It was a video application that enabled businesses and startups to get expert insights on their products. The business owners could connect with them, show them their ideas, and ask for feedback.

It wasn't well received and did poorly in terms of user acquisition. It seemed that nobody wanted to pay for the time of specialists. Even Product Hunt couldn't help there. The founders pivoted once again, now coming up with an NPS-style feedback form that users could embed on companies' websites. Another failure in the Loom's origin story, although one of that iteration's features was good. It was the Chrome extension.  It enabled users to directly  provide feedback by simultaneously recording their face and screen.

Another, third pivot in the Loom's origin story was the incorporation of the said feature into Openvid. When Openvid launched on Product Hunt, it totally hit the jackpot with its user acquisition potential. Around 2,500 users came on its first day, so the guys launched Openvid 2.0 soon after that. Next, they brainstormed its rebranding with a little help from Wikipedia, and that's how Loom was born.


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