How Loom got its first users?
The MVP for Loom was Openvid, but there were two pivots before that.
Opentest was the first version. It was a video application that enabled businesses and startups to get expert insights on their products. The business owners could connect with them, show them their ideas, and ask for feedback.
Another, third pivot in the Loom's origin story was the incorporation of the said feature into Openvid. When Openvid launched on Product Hunt, it totally hit the jackpot with its user acquisition potential. Around 2,500 users came on its first day, so the guys launched Openvid 2.0 soon after that. Next, they brainstormed its rebranding with a little help from Wikipedia, and that's how Loom was born.
"oh sh*t, this might work for us!"
moment in the next 5 minutes
Viral marketing case studies and marketing psychology principles that made hundreds of millions in months or weeks
In the first email:
- a step-by-step strategy that made $0-$30M within 9 weeks with $0 marketing budget (case study)
- cheatsheet (PDF) of 10 biases in marketing used by top 2% companies
Other than that:
- weekly original content that helps you STAND OUT by providing more perceived value with less work
(You won't find it anywhere else)
Explore Cognitive Biases in Marketing