How Loom got its first users?
Loom’s MVP was called Openvid, but before that, the founder pivoted twice.
First, there was Opentest. It was a video tool that allowed companies and startups to ask experts for feedback on their products. They could connect online and show them what they were working on.
It wasn’t popular. Nobody wanted to pay for experts’ time. Even Product Hunt didn’t help there. They pivoted and turned their tool into an NPS-like feedback form to embed on companies’ websites. Failed again. One feature was popular - a Chrome extension. You could give instant feedback by recording your screen and your face.
They turned that feature into Openvid - another pivot. They launched Openvid on Product Hunt, got about 2,500 users on day one, and soon launched Openvid 2.0.
Wikipedia helped them to brainstorm a rebranding. The Loom was born.
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