How Groupon got its first users?
Andrew Mason launched The Point, an online fundraising firm that gave birth to Groupon. People gave money after seeing others contributing. Thanks to the visible progress toward the next objectives, the stuff seemed to be more authentic. Unfortunately, that startup failed.
Still, it did really well in group discounts. That gave its creators a new idea – the plan for Groupon was born. Mason's team contacted hundreds of merchants to obtain additional group discounts for their website and boost their user acquisition. The first Groupon bargain purchased by a group of 20 people was pay for 1 pizza, get 2. It was the beginning of Groupon's user acquisition journey. The seller with that deal was located at the Groupon's headquarters building.
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