How Groupon got its first users?

Groupon The Point MVP

Andrew Mason launched The Point, an online fundraising firm that gave birth to Groupon. People gave money after seeing others contributing. Thanks to the visible progress toward the next objectives, the stuff seemed to be more authentic. Unfortunately, that startup failed.

Still, it did really well in group discounts. That gave its creators a new idea – the plan for Groupon was born. Mason's team contacted hundreds of merchants to obtain additional group discounts for their website and boost their user acquisition. The first Groupon bargain purchased by a group of 20 people was pay for 1 pizza, get 2. It was the beginning of Groupon's user acquisition journey. The seller with that deal was located at the Groupon's headquarters building.


Get your
"oh sh*t, this might work for us!"
moment in the next 5 minutes

Viral marketing case studies and marketing psychology principles that made hundreds of millions in months or weeks

In the first email:

  • a step-by-step strategy that made $0-$30M within 9 weeks with $0 marketing budget (case study)
  • cheatsheet (PDF) of 10 biases in marketing used by top 2% companies

Other than that:

  • weekly original content that helps you STAND OUT by providing more perceived value with less work

(You won't find it anywhere else)

Explore Cognitive Biases in Marketing

You cannot copy content of this page