How Etsy got its first users?
Rob Kalim had a woodworking talent. He crafted a PC encased in wood. There was no place for things like that. He thought he could create one. He called it Etsy because he wanted it to sound unique.
It was supposed to be a marketplace for people like him – artisans and craftspeople – and their works. Chris Maguire and Haim Schoppik joined Kalim to spend six weeks working on Etsy 24/7. The first version of the website was born in Kalim’s apartment in Brooklyn.
Sarah Woodson (now founder of Downing Pottery) was Etsy's first local seller of handmade mugs. The guys kept adding more user-friendly tools to Etsy to attract more sellers. They visited many craft fairs all around the US to promote Etsy.
They also allowed craftspeople to tag a craft fair or event they took part in. It allowed artisans and shops to connect with others. The creators also promoted Etsy on their social media. Soon, Etsy got a hipster-like reputation as a cool place for handmade stuff.
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