How Dropbox got its first users?

Dropbox success story started during a bus ride. It was a concept for a remote storage system that could be accessed from anywhere over the Internet. It was a solution for Drew Houston's problem - he kept forgetting his external drives.

He believed that he could fix his own situation. He wrote the coding, but before launching Dropbox, he created a little video. Drew's voice commented on what he was doing on-screen throughout the introduction of Dropbox's features. That video was a key element of the Dropbox growth strategy. Houston posted it on Hacker News and Digg (Reddit's precursor) along with a waitlist.

That was a brilliant Dropbox growth strategy because the video received 70k initial signups for the waitlist the next day. The main reason was that it included some inside jokes for Digg's community.


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