How AppSumo got its first customers?
According to Noah Kegan, AppSumo launch cost him just $50. He wanted to make a website with special deals for premium services on different websites. He was searching the internet and found Reddit.
People on Reddit were posting lots of links with pics from Imgur Pro accounts. Noah saw a chance for his customer acquisition strategies and sent an email to Imgur's boss asking if they could make a deal. The boss said yes. Noah also sent a cold email to one of the Reddit bosses to ask if they could put an ad for AppSumo on their site. He even hired a web designer to make two ads, one for Reddit and a better one for Imgur.
Imgur's founder took $7 from each sale made through AppSumo (the price was $12.99) and the designer's rate was $12 per hour. Noah sent emails to everyone who bought the Imgur Pro accounts and gave them their own special registration codes.
"oh sh*t, this might work for us!"
moment in the next 5 minutes
Viral marketing case studies and marketing psychology principles that made hundreds of millions in months or weeks
In the first email:
- a step-by-step strategy that made $0-$30M within 9 weeks with $0 marketing budget (case study)
- cheatsheet (PDF) of 10 biases in marketing used by top 2% companies
Other than that:
- weekly original content that helps you STAND OUT by providing more perceived value with less work
(You won't find it anywhere else)
Explore Cognitive Biases in Marketing