How ClickFunnels Started - The early days of Russel Brunson
In 2003, Russell hit his first big success in online marketing with a software called ZipBrander. This tool was designed to drive a lot of targeted traffic to websites and automatically boost backend profits.
Two years later, in 2005, he created a DVD course on "How To Create A Potato Gun". He had a simple one-page website and used Google ads, spending $10 a day and selling each DVD for $37. This made him $27 in profit each day. But then, Google changed, and his ad costs shot up to $50 a day. He started losing $13 daily.
A friend suggested adding upsells (one-time offer) to make more money from each customer. Russell decided to partner with a guy in Idaho who could dropship potato gun kits. So, he added an upsell to his DVD, offering a $197 potato gun kit. Every third customer bought the kit.
With this new setup, he spent $50 a day on ads but started making $102 a day. Now, he was making $52 in profit a day. Just a year after graduating college, he made his first million dollars selling his products.
Russell went on to sell a variety of things, including shakes, supplements, coaching, books, consulting, coupons, t-shirts, tech services, and software. He also became a top performer in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.