Sunny Co Clothing - The small Instagram account with 7k followers, announced a giveaway of their $64.99 worth swimsuit, to anyone who reposted and tagged their photo, within the next 24 hours.
Strategy & Tools
Highlights
Simplicity at its finest
Alan and Brady didn't overcomplicate things.
Clear, simple rules were essential to get people participate in the giveaway.
Adding these 3 factors into the giveaway equation made Sunny Co Clothing Instagram profile blow up almost instantly.
Attractive product
The photo and the swimsuit looked exceptionally well!
Actually, the image looked like any typical post their target audience would share, rather than a spammy ad.
The attention grabbing red-colored swimsuit, good looking model, and the swimming pool, did the job.
PLUS, the perceived value for the swimsuit was $64.99 (that's the price of the swimsuit on Sunny co Clothing website), which made a great deal to get it for free.
Product niche
How often do women purchase swimwear for themselves?
Now that's a big niche to take on.
Free + shipping model
The giveaway told people that they could get a $64.99 worth swimsuit for free. All they needed to pay for is shipping, which sounded reasonable.
Let's see the numbers behind it:
People were paying $13 for shipping
The total cost of a single swimsuit was about $7.20, including:
Profit:
Building an audience = more potential future profits
Aside from the giveaway, Alan and Brady managed to create a proper brand with 745k Instagram followers and 50k+ emails (from purchases) within just 24 hours!
These stats alone are worth A LOT!
Let's see the math (rates from 2017):
An email list of 50,000 subscribers
The average revenue per email subscriber is often reported to be around $1 per month (This is a rough estimate and can vary significantly based on various factors)
Statistically, this would mean an additional $50k a month, and $600k a year
745k Instagram followers
It's even harder to predict the revenue coming from social media followers, so we will look into earning from influencer promos and "shot outs"
A single post promoting someone else’s product or service on an "influencer" page costs aroung $1 per 1,000 followers.
Sunny Co Clothing could get a minimum of $700 for a single promoted post. Looking at 1post/day would make an additional $21k a month, and $252k a year.
The result: an additional $852k a year
Psychology
Yearly Trend
May is one of the best months in a year to sell swimsuits. The summer is just behind the corner.
The second-best month in a year to sell swimsuits is February. Students are preparing for the spring break.
Scarcity
A limited time offer makes the swimsuit even more important and valuable. It makes the customers act now, because the same deal might not happen again.
Bargain mentality
People are hunting for the thrill of a bargain. They’re craving that feeling of being a successful shopper. They want the thrill of feeling like they scored a big victory.
Why Free works?
People change their behavior when something free comes along.
Free isn’t just a price. It’s a very powerful emotional trigger.
Last few words
It isn't 2017 anymore. Nowadays, people are more skeptical when they read the word "free", but trust me...
Free giveaways are everywhere and are still hot AF!
Free giveaways are one of the fastest ways to building your email lists.
Free products not only improve the consumers’ overall perception of the business, but it also serves as a great way to acquire new customers using the principle of reciprocity.
Session expired
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.
