How much blood have you wasted? How many family days have you sacrified and still got not enough sales?
Marketing f**ckin sucks if it doesn't work! You've done everything you could for months but still nothing seems to work the way it was supposed to.
Fb ads, Google ads, Tiktok, Instagram, cold emails, Twitter...
Broken promises, debt, depression. We've all been there...
We miss the fact that we sell to real human beings, with feelings, desires, dreams, wants, and needs.
It's absurd to think people are logical!
"Our brains evolved through millions of years of evolution with the single goal - to survive. Yet we still insist to market our products in logical terms..."
- Rory Sutherland, Vice Chairman of Ogilvy UK
The real WHY of why people buy things is often hidden deep in psychology in the unconscious parts of our brains.
Not knowing what makes people tick and buy makes companies lose millions, every day!
We tend to do the "logical" things, without even realizing they work against us. It happens to every company! Even the big ones:
- Wikipedia probably lost hundreds of millions of dollars, because they weren't aware of "Negative Social Proof".
They framed their message asking for donations admitting that only a fraction of readers donate money to them.
They could've expected 400+% bigger returns if they framed their message pointing to the fact that millions of users already have donated - which is also true.