Tesla marketing budget
What's interesting about Elon Musk's Tesla is that the company's marketing budget is basically $0.
It may be weird when we think about the Tesla annual revenue of more than $53.8 billion in 2021, which is quite an increase from $31 billion of 2020.
This is possible because of the personal brand of Elon Musk. Tesla's ads are nowhere to be seen in mass media, and yet the company totally dominates the automotive industry.
Tesla annual revenue comes from the number of cars sold, which has reached a number of more than 900,000 vehicles.
Right after Facebook, Tesla is the second company in the world to reach $1 trillion net worth when looking at how fast they did it. It took them something above 12 years since Tesla’s first public offering in 2010. For Facebook, it was 9 years. Google, Apple, and Amazon were even slower.