Brainiac
by Kickstart Side Hustle
Stop relying on marketing luck
Start selling HOLY SH*T experiences
Turn your marketing into a cash printing machine by installing these science-backed 
psychology principles
Make your product so irresistible, even your ex would buy it
"Boost your conversion rate like it’s on a caffeine high…"
"Attract more clicks than the “skip ad” button…"
"Create copy so tempting, it could sell broccoli to a toddler…"
"Find the marketing guide that’s basically your business’s spirit animal…..."
1500+ marketers & founders already sell HOLY SH*T experiences
Our clients include some of the smartest folks from the world’s top companies
How does it work?
Marketing f*ckin sucks if it doesn't work!
- You’ve followed youtube guru’s “foolproof” advice, throwing cash at Facebook ads like it’s a piñata...
- You’ve become a content machine, posting, tweeting, and hashtagging like your life depends on it...
- You switch to TikTok, hoping to dance your way to sales...
You’ve done everything by the book, but here you are, still stranded in “meh-ville,” worn out from the endless “maybe this time” hustle.
What you need is a plan that’s got the receipts—straight from real businesses that’ve been there, done that.
Before you dive into another tool or platform that changes its algorithm more often than you change your socks, remember:
you’re not just selling to robots—you’re selling to actual people.
Humans with feelings, dreams, and the occasional mid-afternoon craving for chocolate.
Here’s the kicker:
- 95% of our purchasing decisions are driven by emotion.
- The real WHY behind WHY PEOPLE BUY is buried deep in the squishy, unpredictable parts of the human brain.
Things in marketing that don’t make sense, yet totally work:
Chocolate tastes sweeter when in a circle than in squares
Painkillers are more effective when you tell people they're more expensive
Wine tastes better when poured from a heavier bottle
An increase in pricing increases the demand - in some cases
Yes, we know, humans are wonderfully weird…
Wouldn’t it be a blast to crack the code on what makes them tick,
so you can make them smile and make bank at the same time?
So...what's the product?
Online database of 150 cognitive biases, principles & models that control our decisions:
450+ already-proven techniques you can use RIGHT AWAY to double your conversion rate
Behavioral science presented in a concise format demonstrating how you influence decisions
Every bias, principle & model presented as a sketch - because we all know well the Picture is worth a thousand words
The biggest, the best companies in the world aren't technological. They are psychological companies presented as technological ones.
This is how it looks:
LEARNING ISN'T FUN?
Hold my lemonade...
Brainiac includes every single bias presented as a sketch!
The package also includes an online Flashcard Game!
- Say goodbye to boring, lousy studying.
- Say good morning, to gamified learning experience!
What people say about us:
Elaine Puma - Digital Media Strategist
For marketers, it’s like having the keys to the kingdom. It’s all here, all the biases and behaviors that people *really* buy.
Here you’ll find real-world examples of why certain biases work and how to use them in your marketing efforts. Decoded terminology that is easy to understand and case studies for impactful results.
I'm the biggest fan of this place! I use these techniques in my work all the time. This place have something totally unique that brands need.
Alex Korotkov - CEO of PineOx.com
I consider it the best purchase in my life!
Previously I was making a b2c startup that went viral in Japan and we managed to raise $3.5M after.
But we can’t reproduce it in other countries and regions.
And right now I’m making another startup and for the first push your materials are great, you can choose from different working tactics and approaches.
The problem that I had before Kickstart Side Hustle is that you find an interesting case that you think suits you best and try to kind of replicate it.
But you can’t keep in mind other cases in your head at the moment, but with KSH it’s easier, so you can cherry pick from different approaches to building a viral machine!
Gediminas Ulbikas - Managing Director
Kickstart Side Hustle is an irreplaceable tool for Entrepreneurs and Growth Hackers and I love every part of it!
I am big fan of lists and structurized data. With KSH I don't have to remember every thing in my head.
Whenever I need some out of the box ideas - I just go through the lists. It saves time, a ton of it.
Michal goes extra mile and provides summary of most important news, ideas, methods in digital space. And the flashcards! I greatly appreciate the insights and value
Stop wasting your money, depending on costly advertising or aggressive messaging - you're not a Karen! Promote your service the way people feel it's made by their nana - full of love, exactly for them.
Build products that people fall in love with and want to get matching tattoos with them.
Are these techniques really that effective?
What's better proof than the real-life examples:
How did Poparazzi get valued at $135M in less than a week after launch?!
More Social Proof
2004, Elon Musk and Jeff Bezos attending behavioural science events
Why do some businesses take years to hit it BIG while others are making it rain in just a few months or weeks?
The biggest, the fastest-growing companies in the world aren't technological.
They are psychological companies presented as technological ones.
AJ Alkasmi
Co-Founder Blossom.team
I first came across a few Brainiac models and case studies about 6-7 months ago when I was researching how to inject more behavioral design principles into our product and growth tactics.
It was and continues to be an invaluable resource. I love how easy it is to go back and reference the concepts - so convenient and easy to grasp and action upon.
Now the question is - "Is Brainiac Worth It?" (spoiler alert, yes)
The website has gone through a number of changes ever since its initial launch and from what I'm guessing, Mike isn't even done.
The best part is, signing up to the initial newsletter gives you access to additional Cognitive Biases and Case Studies which were invaluable in designing several aspects of our own brand and product.
Nicki Friis
Digital Entrepreneur | Growth/Marketing Guy
Michal is super dedicated to his community, and his collection is worth every penny. Lot's of good examples of applications, and his cartoons are chick!
Cost of behavioral economics consultancy: $6,000+
Cost of Psychology master's degree: $100,000+
Upgrade your business for the price of 3x "Honey Almondmilk Flat White" per month:
Brainiac
$250 $2/week
$97 Paid Yearly
30-Day Money-Back Guarantee
If you’re not happy with our platform after giving it an honest try, just email us at salut@kickstartsidehustle.com:
- within 30 days after your purchase
- before you spend more than 2h on our platform
Your refund will be on its way before you get to say "refund" and wait a few hours...
We want to make the whole experience as smooth as it's possible - a no-brainer decision, as you might call it.
FAQ - Frequently Asked Questions
Brainiac, in my opinion, is a collection of fundamental, strategic principles every founder, marketer, designer, and copywriter should be aware of. It's like with driving your car. You have to learn the principles before getting on the road.
Unicorn Warrior is a complementary product that frames these biases right into the real world. Along with the best strategies that helped companies 100X their businesses within months or weeks.
I haven't yet found a place like this one, that's why I've created it.
All the other places I've come across, offered only a fraction of useful details regarding viral case studies featured here. And most of them considered the success of the business or campaign to the sheer luck
As for the cognitive biases, I'm aware of only 1 company that provides something similar, yet different, and for 4X price.
Nope. I still consider this platform, the way it looks, works, provides as a very early stage startup.
Call it MVP if you want ;)
If you buy today yearly access, your prices will stay the same forever.
There are still people in the community that supported my project at its beginnings. They will keep paying the initial price of $15~/year forever
As for the normal prices, they will go up again a few times. As the platform expands, providing more and more value the prices will increase as well. They are still quite low at the moment. For the $12.5/month you can get 2 coffees at Starbucks
Never run out of creative marketing ideas
"Challenge the complete laziness that is marketing today"
- Seth Godin
Hello there!
I'm Michal, the highest marketing priest of this website.
This platform ethos in 5 steps:
I believe life is too short and valuable to waste years using ineffective marketing methods when you could get the same results within months or weeks.
We create our products providing only the smartest, science-backed, and already-proven techniques, to show you how the most creative companies in the world did it.
We provide this information in the simplest terms to let anyone use it.
Many competing products provide artificial solutions to address companies' or personal insecurities, rather than helping you embrace your own awesomeness.
We think you are awesome and our products are designed the way to help you build your business to fully express yourself in an authentic and creative way.
If you feel like DMing me, do it on Twitter
Subscribe for $0 and get your
"oh sh*t, this might work for us!"
moment in the next 5 minutes
Weekly newsletter with:
Viral marketing case studies
and marketing psychology principles
that made hundreds of millions in months or weeks
In the first email:
- a step-by-step strategy that made $0-$30M within 9 weeks with $0 marketing budget (case study)
- cheatsheet (PDF) of 10 biases in marketing used by top 2% companies
Other than that:
- weekly original content that helps you OUTCOMPETE pretty much everyone
(You won't find it anywhere else)
