Press coverage and the Politify app marketing strategy
The news sites usually want to capitalize on the ongoing trends and spin the stories to fall into the biggest trends. It seems that Politify first appeared on The Next Web which boosted its web appearance as it combined the tech to US Primary Presidential Elections, and it does really well to the Politify app marketing strategy.
After the re-release for the main elections between Barrack Obama and Mitt Romney, it did it once again. It quickly got covered by tech and startup sites, such as TNW and Tech Crunch, and then spread out to the likes of Forbes and minor news sites.
Nikita Bier recalled that just a day after re-releasing the site, Politify got dozens of publications a day. He said, „It was the craziest day of my life. My phone was buzzing constantly — Politify was on the radio twice, it was on television twice, it was in 10 different publications all on the same day.”
It worked because once a news gets traction on a few sites, all other media outlets cover it too to get their share of the views the story. Bier could also have a warm intro to Anna Heim, who covered Politify on The Next Web the first time and it could’ve picked up from there the second time.