OnlyFans Referral program
As it is in the OnlyFans business model, the platform also relies on its referral program, and it pays a 5% commission on all income earned by any creator who joins via their unique referral link, for up to 12 months or a max of $50,000. That’s a serious motivation to promote the platform on other channels and do the marketing for it.
Tim Stokely even said:“I worked on previous platforms prior to OnlyFans and one of the mistakes I made was to focus on building what I felt was a great marketplace. But I didn’t, through inexperience, give enough consideration to the growth plan: how was I going to get users onto this marketplace? [That problem was] solved, in the case of OnlyFans, by creating a referral programme, which incentivised third parties to bring creators onto the platform.”
The OnlyFans referral program was also clever enough to use explanatory OG images and descriptions in Twitter cards that communicated the benefits of the platform while being 100% SFW, portraying the platform in a more neutral light.