#YouDownloadTheAppAndItDoesntWork
After the release, HEY required you to pay through their website and only then, the iOS could work. If you didn’t, the app showed only a logo, even without any sign of how to buy. The problem is that it has been perceived as trying to squeeze HEY into Apple’s in-store payments, from which they get a 30% cut.
David Heinemeier Hansson took it to Twitter and posted under a hashtag which exposed other apps such as Salesforce Inbox, Tesla, or JP Morgan that worked exactly as theirs. The two sides have found a compromise after just a few days, but it shed a light on a bigger problem and got picked up by mainstream media. This gave HEY a solid boost of reach.