How did Salt Bad start his business?
Nusret did everything right to keep the meme’s momentum and translate it into business success. He opened restaurants in the US, but the secret sauce is him visiting the restaurants he owns and preparing the dinner for guests.
Eating at Nusr-Et is expensive but similar to all other steak houses. However, it’s special in one way – because Salt Bae himself can prepare you the meat. You can film him and share it to tell your friends you saw the living meme. Even now, when he’s made a huge success, he still flies his private jet, to offer the same experience all over his restaurants.
For example, one family recorded the visit in New York and the video reached almost 20M views on its own. Two years after that became a meme – most of them die after 4 months.