Droga5 Air Force One graffiti Campaign idea
The idea in one sentence was to „tag the Air Force 1”. There’s way more to it, though.
First, the game which the video was promoting is about a graffiti artist who fights the system for the freedom of speech. His most iconic tags are those saying „Still Free”. That’s why that is also the tag that has landed on the presidential airplane.
Another clever aspect of the idea is picking the Air Force 1. It’s probably the most secured airplane in the world. It’s a matter of national security. Yet, someone successfully breaches all the security and paints the engine.
That would then lead to a discussion–who’s fault was it, how could anyone get so close to the airplane, etc. Politics and news journalists would keep the conversation going.