Window of Opportunity
Five Nights at Freddy’s wasn’t the first game of Scott Cawthon, and it was born from a previous hardship. For creative ideas, that means if one idea seems to be bad and widely criticized, spinning it another way might turn into great results.
FNAF proves that with a great, shareable product, you can do very little marketing to succeed. In fact, most of the events (such as numerous “Let’s Plays” or a vivid fandom) that helped the creators with their success have made the Five Nights at Freddy’s game marketing basically unnecessary. All Cawthon had to do was give the game visibility through adding it to catalogs such as IndieDB, and then it was a combination of timing, luck, and the game itself to make it go viral.