Branding Santa
The true origin of red and white colors of Santa Claus is not known. He was rather dressed in fur, brown or green, but some portraits from his life before Coca-Cola’s period seen hem in red and white. Coca-Cola hadn’t always been red and white. Actually, Coca-Cola colours was chosen after their Santa wore them.
That’s the origin, but the true power lies in the consistency. Once Coca-Cola rebranded to red and white, they kept the colors for over half a century. Along all these decades, Santa Claus had also been used as the seasonal brand hero. Eventually, the connotations became deeply engraved in the society, especially after World War II was won by allies, when so many countries were looking at the US and Coca-Cola being one of the most American things on export.