Knowing the numbers
$54k of MRR sounds great but was it that hard to achieve? Let’s break it down.
The plans are $199 or $299 paid monthly or $159 and $239 paid annually. That means they only had to lock-in less than 277-180 users, depending on which plan was chosen most frequently. On the launch day, they cashed-in $147.5k. Assuming all plans were the basic ones and all of them were annual, only 77 people would have to make a purchase to reach this number.
On the other hand, assuming all users came through the affiliate offer, that would cost $10,000 per month to get to that MRR, or about $29,000 to lock the ARR on the first day. When working with the affiliates directly, they could also agree upon some baseline payment.