Psychology in marketing


by Kickstart Side Hustle

Start selling HOLY SH*T moments  
Using Psychology Principles 
Developed Through 
Millions of Years of Our Evolution

People don't buy product.
They buy emotions.

Get more traffic...
Double² your conversion rate...
Write persuasive copy that sells 2X more...
Find marketing playbook that works just for you..

All of that within our science-backed online cheatsheet of
150 cognitive biases, principles & models
that make your customer's CRAVE for your services & products

Psychology in marketing

Over 1,000+ companies got more sales with us!
Among our clients are people from the best companies in the world:

Psychology in marketing

How does it work?

Psychology in marketing
Psychology in marketing

How much blood have you wasted? How many family days have you sacrified and still got not enough sales?

Marketing f**ckin sucks if it doesn't work! You've done everything you could for months but still nothing seems to work the way it was supposed to.

Fb ads, Google ads, Tiktok, Instagram, cold emails, Twitter... 
Broken promises, debt, depression. We've all been there...

We miss the fact that we sell to real human beings, with feelings, desires, dreams, wants, and needs.

It's absurd to think people are logical!

"Our brains evolved through millions of years of evolution with the single goal - TO SURVIVE
Yet we still insist to market our products in logical terms..."
- Rory Sutherland, Vice Chairman of Ogilvy UK

The real WHY of WHY PEOPLE BUY is often hidden deep in psychology in the unconscious parts of our brains.

Not knowing what makes people tick makes companies lose millions,
every day!

We tend to do the "logical" things, without even realizing they work against us. It happens to every company!
Even the big ones:

Wikipedia probably lost hundreds of millions of dollars, because they weren't aware of "Negative Social Proof".

They framed their message asking for donations admitting that only a fraction of readers donate money to them.
They could've expected 400+% bigger returns if they framed their message pointing to the fact that millions of users already have donated - which is also true.

authority bias
Psychology in marketing
loss aversion
negative social proof

People don't buy products
They buy emotions

Things in marketing that don’t make sense, yet work:

  • Chocolate tastes sweeter when in a circle than in squares
  • Painkillers are more effective when you tell people they're more expensive
  • Wine tastes better when poured from a heavier bottle
  • An increase in pricing increases the demandin some cases

Yes, we agree, human perception is crazy...

Wouldn’t it be easier for you, knowing what makes people tick to make your customers happy and earn the hard cash along the way?! 

Psychology in marketing

So...what's the product?

It's 100s of real-life successful businesses models, marketing campaigns, and books, packed into a cheatsheet that works like crazy!

  • Psychology principles & tools in marketing that influence your customers decisions
  • Real-life case studies breaking down marketing strategies that made hundreds of millions of dollars within months or even weeks

What it's not?

  • It's not a course - most online courses suck and leaves you with even more questions.
  • This cheatsheet helps you make more money, fast

This is how it looks:

Hold my lemonade...

Brainiac includes every single bias presented as a sketch!
The package also includes an online F
lashcard Game!

  • Say goodbye to boring, lousy studying.
  • Say good morning, to gamified learning experience!
cognitive load
sensory adaptation
von restoff effect
cognitive bias flashcards
Psychology in marketing
picture superiority effect

What people say about us:

Elaine Puma - Digital Media Strategist

For marketers, it’s like having the keys to the kingdom. It’s all here, all the biases and behaviors that people *really* buy. 

Here you’ll find real-world examples of why certain biases work and how to use them in your marketing efforts. Decoded terminology that is easy to understand and case studies for impactful results.

I'm the biggest fan of this place! I use these techniques in my work all the time. This place have something totally unique that brands need.

Alex Korotkov - CEO of

I consider it the best purchase in my life!

Previously I was making a b2c startup that went viral in Japan and we managed to raise $3.5M after. 

But we can’t reproduce it in other countries and regions.

And right now I’m making another startup and for the first push your materials are great, you can choose from different working tactics and approaches.

The problem that I had before Kickstart Side Hustle is that you find an interesting case that you think suits you best and try to kind of replicate it. 

But you can’t keep in mind other cases in your head at the moment, but with KSH it’s easier, so you can cherry pick from different approaches to building a viral machine!

Gediminas Ulbikas - Managing Director

Kickstart Side Hustle is an irreplaceable tool for Entrepreneurs and Growth Hackers and I love every part of it!

I am big fan of lists and structurized data. With KSH I don't have to remember every thing in my head.

Whenever I need some out of the box ideas - I just go through the lists. It saves time, a ton of it.

Michal goes extra mile and provides summary of most important news, ideas, methods in digital space. And the flashcards! I greatly appreciate the insights and value

humor effect
  • Why some products are so charming it feels offensive not to buy them, while others make you wanna go back to your ex?

  • Why do some services feel like they are your perfect match, while others make you lose your self-respect?
  • What makes us keep coming back to certain products out of pure, whole-hearted craving?

✅ Stop wasting your money, depending on costly advertising or aggressive messaging - you're not a Karen!

✅ Promote your service the way people feel it's made by their nana - full of love, exactly for them.

✅ Build products that people fall in love with and want to get matching tattoos with them.

Psychology in marketing
subconscious marketing

There's a vast ocean of marketing tips & tricks, courses and their gurus, presenting you their new Lamborghini.

However, no one talks about the most important piece of the puzzle:
What makes people to buy and love your products?

Psychology in marketing
Psychology in marketing

What you will get:

survivor bias

Access to online database of 150 cognitive biases, principles & models that control our decisions:

✅ 450+ already-proven techniques you can use RIGHT AWAY to double your conversion rate

✅ Behavioral science presented in a concise format demonstrating how you influence decisions

✅ Every bias, principle & model presented as a sketch - because we all know well the Picture is worth a thousand words

? The biggest, the best companies in the world aren't technological. They are psychological companies presented as technological ones

Are these techniques really that effective?
What's better proof than the real-life examples:

How did Poparazzi get valued at $135M in less than a week after launch?!

viral marketing case study poparazzi

How did Old Spice commercial go viral and gained 1.2B impressions?! 

More Social Proof

2004, Elon Musk and Jeff Bezos (now 2 richest men on Earth) attending events organized by leading behavioural economists

elon musk jeff bezos psychology in marketing
Psychology in marketing

Stop wasting the best years of your life!
Use only these marketing strategies

that WORKED and made billions in months!

Btw, these psychology principles are TIMELESS
Not like marketing tools that change every year or become outdated

Robert Allen - Co-Founder at Click Here Agency

I've seen a lot of advice on how to use persuasive principles in marketing, but NONE are actionable and easy to understand as Michal's. 

Even Robert Cialdini's INFLUENCE would struggle to hold a candle to the depth and immediately useful ideas inside Michal's free emails and paid memberships.

Psychology in marketing

Cost of behavioral economics consultancy: $6,000+
Cost of Psychology master's degree: $100,000+

Upgrade your business for the price of 3x "Honey Almondmilk Flat White" per month:


$250  $2/week

$97 Paid Yearly

  • Online Database of 150+ Cognitive Biases, Principles & Models
  • 150+ Sketches of Cognitive Biases, Principles & Models
  • 450+ Strategies To Implement These Biases
  • Online Flashcards Game
  • Note: Viral Marketing Case Studies Not Included
  • Note: 100+ Word of Mouth, Viral Marketing Frameworks Not Included
  • Note: Social Media News Not Included

30-Day Money-Back Guarantee

If you’re not happy with our platform after giving it an honest try, just email us at

  • within 30 days after your purchase
  • before you spend more than 2h on our platform

Your refund will be on its way before you get to say "refund" and wait a few hours...

We want to make the whole experience as smooth as it's possible - a no-brainer decision, as you might call it.

FAQ - Frequently Asked Questions

What's the difference between Brainiac and Unicorn Warrior? 

Brainiac, in my opinion, is a collection of fundamental, strategic principles every founder, marketer, designer, and copywriter should be aware of. It's like with driving your car. You have to learn the principles before getting on the road. 

Unicorn Warrior is a complementary product that frames these biases right into the real world. Along with the best strategies that helped companies 100X their businesses within months or weeks.

What's the difference between this platform and many other?

I haven't yet found a place like this one, that's why I've created it. 
All the other places I've come across, offered only a fraction of useful details regarding viral case studies featured here. And most of them considered the success of the business or campaign to the sheer luck

As for the cognitive biases, I'm aware of only 1 company that provides something similar, yet different, and for 4X price.

Is this the final product?

Nope. I still consider this platform, the way it looks, works, provides as a very early stage startup.
Call it MVP if you want ;)

Will prices stay the same?

If you buy today yearly access, your prices will stay the same forever. 
There are still people in the community that supported my project at its beginnings. They will keep paying the initial price of $15~/year forever 

As for the normal prices, they will go up again a few times. As the platform expands, providing more and more value the prices will increase as well. They are still quite low at the moment. For the $12.5/month you can get 2 coffees at Starbucks

Never run out of creative marketing ideas

"Challenge the complete laziness that is marketing today"
- Seth Godin

Michal Kankowski

Hello there!
I'm Michal, the highest marketing priest of this website.

This platform ethos in 5 steps: 

Stop Wasting Your Time 

I believe life is too short and valuable to waste years using ineffective marketing methods when you could get the same results within months or weeks. 

Stop The Guesswork

We create our products providing only the smartest, science-backed, and already-proven techniques, to show you how the most creative companies in the world did it. 

Simple is better than complex

We provide this information in the simplest terms to let anyone use it.

Stop with artificial solutions

Many competing products provide artificial solutions to address companies' or personal insecurities, rather than helping you embrace your own awesomeness.

Embrace your own awesomeness

We think you are awesome and our products are designed the way to help you build your business to fully express yourself in an authentic and creative way.

If you feel like DMing me, do it on Twitter

Subscribe for $0 and Get your
"oh sh*t, this might work for us!"
moment in the next 5 minutes

Weekly newsletter with:
Viral marketing case studies
and marketing psychology principles 
that made hundreds of millions in months or weeks

In the first email:

  • a step-by-step strategy that made $0-$30M within 9 weeks with $0 marketing budget (case study)
  • cheatsheet (PDF) of 10 biases in marketing used by top 2% companies

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