Marketing f**ckin sucks if it doesn't work!
Fb ads, Google ads, TikTok, Instagram, cold emails, Twitter...
Algorithm and tools change every month.
These marketing psychology principles are timeless!
We often miss the fact that we sell to real human beings, with feelings, desires, dreams, wants, and needs.
The real WHY of WHY PEOPLE BUY is often hidden deep in psychology in the unconscious parts of our brains.
It's absurd to think people are logical!
"Our brains evolved through millions of years of evolution with the single goal - TO SURVIVE.
Yet we still insist to market our products in logical terms..."
- Rory Sutherland, Vice Chairman of Ogilvy UK
The real WHY of WHY PEOPLE BUY is often hidden deep in psychology in the unconscious parts of our brains.