Are we all nuts!?
How much money have you wasted on your marketing campaigns, because you weren't aware of your clients' emotional desires?
Marketing sucks. It can be the most frustrating part of the business.
You can spend years developing your product, but without marketing, none will even notice it.
Broken promises, huge debt to cover your expenses, depression. We've all been there...
Not knowing these biases makes you lose thousands, if not millions, every month!
We tend to do the "logical" things, without even realizing they work against us.
It happens to every company! Even the big ones:
- Wikipedia probably lost millions of dollars, because they weren't aware of Negative Social Proof.
They framed their message asking for donations admitting that only a fraction of readers donate their money.
They could've expected 400+% bigger returns if they framed their message pointing, millions of users already donated - which is also true.
It's absurd to think people are logical!
"Our brains evolved through millions of years of evolution with the single goal - to survive.
Yet we still insist to market our products in logical terms..."
- Rory Sutherland, Vice Chairman of Ogilvy UK
The real WHY of why people buy things is often hidden deep in psychology in the unconscious parts of our brains.