Brainiac sketches - Kickstart Side Hustle

A not-so-short list of sketches with Cognitive Biases and Techniques that affect our decisions

Simple, seemingly innocent tweaks can significantly influence the choices that people make.

These sketches are a part of the Brainiac project
#marketing #design #jedimindtricks

*note - the hover/click animation is for fancy look purposes only

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.tve-form-button .tcb-button-link{padding:22px 24px !important;background-image:linear-gradient(#fff,#fff) !important;background-size:auto !important;background-position:50% 50% !important;background-attachment:scroll !important;background-repeat:no-repeat !important;--tve-applied-background-image:linear-gradient(#fff,#fff) !important;}:not(#tve) #lg-l3rifix5 .tve-form-button .tcb-button-link span{color:var(--tve-color,var(--tcb-local-color-52f39));}[data-css="tve-u-18110a2d26e"]{font-weight:normal !important;color:#fff !important;}:not(#tve) [data-css="tve-u-18110a46ccf"]{font-size:16px !important;line-height:1.4em !important;}[data-css="tve-u-18110a46cd3"]{font-weight:normal !important;color:#fff !important;}[data-css="tve-u-18110a46cd7"]{display:none !important;line-height:0 !important;}[data-css="tve-u-18110a46cd9"]{display:none !important;line-height:0 !important;}[data-css="tve-u-18110a46cda"]{display:none !important;line-height:0 !important;}[data-css="tve-u-18110a46cdc"]{display:none !important;line-height:0 !important;}}@media (max-width:767px){.tve_post_lp > div >:not(#tve){padding:0px 10px;}[data-css="tve-u-176fb95efd8"]{margin-left:-1px;margin-top:0px;}[data-css="tve-u-176ded071e3"]{width:97px;}[data-css="tve-u-18110a01b36"]{padding:8px 14px !important;}}.thrv_text_element p{margin:0;}.thrv_heading h1,h2,h3,h4,h5{margin:0;}#thrive-comments .tcm-color-ac,#thrive-comments .tcm-color-ac span{color:#d93;}#thrive-comments .tcm-background-color-ac,#thrive-comments .tcm-background-color-ac-h:hover span,#thrive-comments .tcm-background-color-ac-active:active{background-color:#d93;}#thrive-comments .tcm-border-color-ac{border-color:#d93;outline:none;}#thrive-comments .tcm-border-color-ac-h:hover{border-color:#d93;}#thrive-comments .tcm-border-bottom-color-ac{border-bottom-color:#d93;}#thrive-comments .tcm-svg-fill-ac{fill:#d93;}#thrive-comments textarea:focus,#thrive-comments input:focus{border-color:#d93;box-shadow:inset 0 0 3px #d93;}#thrive-comments a{color:#d93;}#thrive-comments button,#thrive-comments #tcm-login-up,#thrive-comments #tcm-login-down{color:#d93;border-color:#d93;}#thrive-comments button:hover,#thrive-comments button:focus,#thrive-comments button:active{background-color:#d93;}html{height:auto;}html.tcb-editor{overflow-y:initial;}body:before,body:after{height:0 !important;}.thrv_page_section .out{max-width:none;}.tve_wrap_all{position:relative;}.thrv-page-section[data-inherit-lp-settings="1"] .tve-page-section-in{max-width:1080px !important;max-width:var(--page-section-max-width) !important;}body.tcb-full-header .thrv_header,body.tcb-full-footer .thrv_footer{width:100vw;max-width:100vw;left:50%;right:50%;margin-left:-50vw !important;margin-right:-50vw !important;}html.spai_has_js :not([data-spai-bg-prepared]){background-image:none !important;}html.spai_has_js :not([data-spai-bg-prepared]).nitro-lazy{background-image:none !important;}#ays_tooltip,.ays_tooltip_class{display:none;position:absolute;z-index:999999999;background-color:#fff;background-repeat:no-repeat;background-size:cover;opacity:1;border:1px solid #b7b7b7;border-radius:3px;box-shadow:rgba(0,0,0,0) 0px 0px 15px 1px;color:#f00;padding:5px;font-size:12px;}#ays_tooltip > *,.ays_tooltip_class > *{color:#f00;font-size:12px;}*:not(input):not(textarea)::selection{background-color:transparent !important;color:inherit !important;}*:not(input):not(textarea)::-moz-selection{background-color:transparent !important;color:inherit !important;}@media (min-width:300px){[data-css="tve-u-16607074ae966ee"] > .tve-cb{justify-content:center;display:flex;flex-direction:column;}:not(#tve) [data-css="tve-u-0607074ae966d9"] >:first-child{color:#181818;--tve-applied-color:#181818;}[data-css="tve-u-43607074ae9670c"]{padding:0px !important;}:not(#tve) [data-css="tve-u-51607074ae96715"]:hover input,:not(#tve) [data-css="tve-u-51607074ae96715"]:hover input::placeholder{color:#aaa !important;}[data-css="tve-u-17607074ae966ef"]{border-radius:19px;overflow:hidden;clip-path:url("#clip-left-3ulrd7m8cgjfp");background-color:#ff9500 !important;--background-color:#ff9500 !important;--tve-applied-background-color:#ff9500 !important;}[data-css="tve-u-16607074ae966ee"]{max-width:946px;padding:30px 30px 20px !important;margin:0px !important;}[data-css="tve-u-18607074ae966f0"]{min-height:342px;}[data-css="tve-u-15607074ae966ed"]{padding:0px !important;}[data-css="tve-u-54607074ae96718"] strong{font-weight:600;}:not(#tve) [data-css="tve-u-54607074ae96718"]{max-width:100%;width:100%;}[data-css="tve-u-54607074ae96718"]{margin-left:0px;margin-right:0px;float:right;}[data-css="tve-u-49607074ae96713"] > .tcb-flex-col > .tcb-col{min-height:1px;}[data-css="tve-u-4607074ae966e1"] > .tcb-flex-col > .tcb-col{min-height:1px;justify-content:center;}[data-css="tve-u-49607074ae96713"]{margin-left:0px;min-height:inherit;}[data-css="tve-u-49607074ae96713"] > .tcb-flex-col{padding-left:0px;}[data-css="tve-u-3607074ae966e0"]{margin-bottom:10px !important;}:not(#tve) [data-css="tve-u-51607074ae96715"]:hover input{color:#aaa;border:0px solid #e5e5e5;border-radius:50px;overflow:hidden;background-color:#ececec !important;background-image:none !important;}:not(#tve) [data-css="tve-u-51607074ae96715"]:hover input.nitro-lazy{background-image:none !important;}:not(#tve) [data-css="tve-u-52607074ae96716"] >:first-child{color:rgba(177,177,177,0);}[data-css="tve-u-2607074ae966df"]{max-width:608px;min-height:1px !important;}[data-css="tve-u-48607074ae96711"]{border-radius:0px;overflow:hidden;max-width:504px;margin-top:0px !important;margin-bottom:0px !important;padding:0px !important;margin-left:47px !important;}:not(#tve) [data-css="tve-u-51607074ae96715"] input{font-size:14px;border-radius:90px;overflow:hidden;font-family:"Open Sans";font-weight:400;line-height:28px;border:0px solid #e5e5e5;letter-spacing:1px;padding:10px 20px !important;margin-bottom:0px !important;background-image:none !important;background-color:#eaeaea !important;margin-top:0px !important;margin-right:0px !important;}:not(#tve) [data-css="tve-u-51607074ae96715"] input.nitro-lazy{background-image:none !important;}[data-css="tve-u-53607074ae96717"]{max-width:33.1%;}[data-css="tve-u-50607074ae96714"]{max-width:66.9%;}:not(#tve) [data-css="tve-u-54607074ae96718"]:hover button{background-color:#161616 !important;background-image:none !important;box-shadow:rgba(0,0,0,.2) 1px 1px 7px !important;}:not(#tve) [data-css="tve-u-54607074ae96718"]:hover button.nitro-lazy{background-image:none !important;}:not(#tve) [data-css="tve-u-54607074ae96718"] button{color:#fff;font-size:18px;line-height:30px;font-family:"Nunito Sans";border-radius:50px;overflow:hidden;border:0px solid #e5e5e5;letter-spacing:3px;text-transform:none;font-weight:bold !important;padding-top:10px !important;padding-bottom:10px !important;margin-bottom:0px !important;background-image:none !important;margin-top:0px !important;margin-left:-46px !important;background-color:#1954bb !important;--background-color:#1954bb !important;--tve-applied-background-color:#1954bb !important;}:not(#tve) [data-css="tve-u-54607074ae96718"] button.nitro-lazy{background-image:none !important;}[data-css="tve-u-4607074ae966e1"]{margin-left:0px;min-height:inherit;padding:10px !important;}[data-css="tve-u-4607074ae966e1"] > .tcb-flex-col{padding-left:0px;}[data-css="tve-u-1607074ae966dd"]{padding:0px !important;}[data-css="tve-u-l4v9irf5qxr62"]{overflow:hidden;border:none;border-radius:0px !important;margin-left:0px !important;margin-right:0px !important;padding:0px !important;background-color:rgba(255,255,255,0) !important;max-width:901px !important;box-shadow:none !important;}[data-css="tve-u-0607074ae966d9"]{font-size:34px;width:34px;height:34px;color:#b1d37f;border:none;border-radius:99px;overflow:hidden;position:absolute;z-index:10;top:-6px;right:6px;float:none;--tcb-local-color-icon:#181818;--tcb-local-color-var:#181818;--tve-icon-size:34px;background-image:none !important;padding:13px !important;background-color:#fff !important;margin:-1px 128px 0px 0px !important;}[data-css="tve-u-0607074ae966d9"].nitro-lazy{background-image:none !important;}:not(#tve) [data-css="tve-u-55607074ae96719"]{--g-regular-weight:400;--g-bold-weight:500;font-family:Roboto !important;font-weight:var(--g-regular-weight,normal) !important;font-size:17px !important;line-height:0em !important;}:not(#tve) [data-css="tve-u-55607074ae96719"] strong{font-weight:500 !important;}:not(#tve) [data-css="tve-u-51607074ae96715"] input,:not(#tve) [data-css="tve-u-51607074ae96715"] textarea,:not(#tve) [data-css="tve-u-51607074ae96715"]::placeholder{--tcb-applied-color:#555;font-size:var(--tve-font-size,18px);color:var(--tve-color,#555) !important;}[data-css="tve-u-51607074ae96715"]{--tve-color:#555;--tve-applied---tve-color:#555;--tve-font-size:18px;}[data-css="tve-u-45607074ae9670e"]{--tcb-applied-color:#fff !important;}[data-css="tve-u-17a0f9cda4f"]{width:373px;--tve-alignment:center;float:none;--tve-border-radius:20px;border-radius:20px;overflow:hidden;margin-left:auto !important;margin-right:auto !important;margin-bottom:0px !important;}:not(#tve) [data-css="tve-u-17a0f9ddbf0"]{color:#181818 !important;--tcb-applied-color:#181818 !important;--tve-applied-color:#181818 !important;font-family:Impact,Charcoal,sans-serif !important;font-weight:var(--g-regular-weight,normal) !important;font-size:47px !important;line-height:1.35em !important;}[data-css="tve-u-17a0f9ea777"]{margin-bottom:20px !important;padding-bottom:1px !important;margin-top:20px !important;}[data-css="tve-u-17a0fb48b59"]{--tve-alignment:center;float:none;padding:0px 20px !important;margin:0px auto !important;}[data-css="tve-u-17a1ff0e54b"]{padding-top:0px !important;padding-bottom:10px !important;margin-top:10px !important;}[data-css="tve-u-17b82a3023e"]{--tcb-applied-color:#fff !important;color:#181818 !important;}[data-css="tve-u-17fd0118929"]{--tcb-applied-color:#fff !important;}[data-css="tve-u-17fd0118957"]{--tcb-applied-color:#fff !important;color:#181818 !important;}[data-css="tve-u-17fd012b608"]{--tcb-applied-color:#fff !important;text-decoration:underline !important;}:not(#tve) [data-css="tve-u-17fd605197c"]{--g-regular-weight:400;--g-bold-weight:700;line-height:1.3em !important;font-size:14px !important;color:#000 !important;--tcb-applied-color:#000 !important;--tve-applied-color:#000 !important;font-family:Montserrat !important;font-weight:var(--g-regular-weight,normal) !important;}:not(#tve) [data-css="tve-u-17fd605197c"] strong{font-weight:700 !important;}[data-css="tve-u-17fd6072f52"]{--tcb-applied-color:#fff !important;text-decoration:underline !important;}:not(#tve) [data-css="tve-u-1810b018616"]{--g-regular-weight:400;--g-bold-weight:700;font-family:Montserrat !important;font-weight:var(--g-regular-weight,normal) !important;font-size:19px !important;color:#fff !important;--tcb-applied-color:#fff !important;--tve-applied-color:#fff !important;}:not(#tve) [data-css="tve-u-1810b018619"]{--g-regular-weight:400;--g-bold-weight:700;font-family:Montserrat !important;font-weight:var(--g-bold-weight,bold) !important;font-size:16px !important;color:#fff !important;--tcb-applied-color:#fff !important;--tve-applied-color:#fff !important;}:not(#tve) [data-css="tve-u-1810b01861a"]{--g-regular-weight:400;--g-bold-weight:700;font-family:Montserrat !important;font-weight:var(--g-regular-weight,normal) !important;font-size:16px !important;color:#fff !important;--tcb-applied-color:#fff !important;--tve-applied-color:#fff !important;}:not(#tve) [data-css="tve-u-1810b018616"] strong{font-weight:700 !important;}:not(#tve) [data-css="tve-u-1810b018619"] strong{font-weight:700 !important;}:not(#tve) [data-css="tve-u-1810b01861a"] strong{font-weight:700 !important;}[data-css="tve-u-1810b01fa06"]{color:#181818 !important;}[data-css="tve-u-1810b027c62"]{--tcb-applied-color:#fff !important;color:#181818 !important;}[data-css="tve-u-1810b027c64"]{--tcb-applied-color:#fff !important;color:#fff !important;}[data-css="tve-u-18143678583"]{width:349px;--tve-alignment:center;float:none;--tve-border-radius:20px;border-radius:20px;overflow:hidden;margin-left:auto !important;margin-right:auto !important;margin-top:0px !important;}[data-css="tve-u-18147cc1bed"]{--tcb-applied-color:#fff !important;color:#181818 !important;}[data-css="tve-u-18147cc1bf0"]{--tcb-applied-color:#fff !important;color:#fff !important;}[data-css="tve-u-18147cc1bf2"]{--tcb-applied-color:#fff !important;text-decoration:underline !important;}[data-css="tve-u-1857817e556"]{font-size:69px !important;--tcb-applied-color:#181818 !important;color:#fff !important;}[data-css="tve-u-1857819ce4b"]{--tcb-local-color-icon:#fff;--tcb-local-color-var:#fff;}:not(#tve) [data-css="tve-u-1857819ce4b"]{--tve-icon-size:25px;margin-right:51px !important;margin-top:2px !important;}:not(#tve) [data-css="tve-u-1857819ce4b"] >:first-child{color:#fff;--tve-applied-color:#fff;}[data-css="tve-u-18582928bff"]{color:#181818 !important;}}@media (max-width:1023px){[data-css="tve-u-48607074ae96711"]{max-width:100%;}[data-css="tve-u-16607074ae966ee"]{z-index:1;padding-top:50px !important;}[data-css="tve-u-17607074ae966ef"]{clip-path:url("#clip-tablet-left-3ulrd7m8cgjfp");}[data-css="tve-u-l4v9irf5qxr62"]{max-width:614px !important;}[data-css="tve-u-0607074ae966d9"]{z-index:10;top:219px;right:9px;}}@media (max-width:767px){[data-css="tve-u-l4v9irf5qxr62"]{margin-top:0px !important;}[data-css="tve-u-16607074ae966ee"]{padding-top:20px 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.tcb-global-link-kcp158ph{--eff-color:#fff !important;--eff-faded:rgba(255,255,255,.6) !important;--eff-ensure-contrast:rgba(255,255,255,.6) !important;--eff-ensure-contrast-complement:rgba(255,255,255,.6) !important;box-shadow:inset 0 -.1em 0 var(--eff-ensure-contrast) !important;border-bottom:none !important;background-image:none !important;background-position:initial !important;background-size:initial !important;background-repeat:initial !important;background-attachment:initial !important;background-origin:initial !important;background-clip:initial !important;background-color:rgba(0,0,0,0);text-decoration:none !important;animation:0s ease 0s 1 normal none running none !important;transition:background .1s cubic-bezier(.33,.66,.66,1) 0s,box-shadow .1s cubic-bezier(.33,.66,.66,1) 0s !important;padding-left:0px !important;--eff:fill !important;color:#fff;--tcb-typography-color:#fff;--tcb-applied-color:#fff;font-weight:300;font-style:normal;}:not(#tve) .tcb-global-link-kcp158ph:hover{text-decoration:none !important;background:var(--eff-ensure-contrast) !important;box-shadow:transparent 0px -3px 0px inset !important;--tve-applied-box-shadow:inset 0 -3px 0 transparent !important;}:not(#tve) .tcb-global-link-kcp158ph.nitro-lazy{background-image:none !important;}}

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