1500+ enlightened clients
Most businesses don’t have a product problem. They have a nobody-gives-a-sh*t problem.
Discover the marketing psychology laws behind why people buy, crave, and buy again, and the marketing campaigns that used it to bend industries and shape culture. Make your product so irresistible, even your ex would buy it.
Over 1,500+marketers & founders already selling HOLY SH*T experiences!
Among our clients are people from the best companies in the world:
The "WHY" part:
1/5 Marketing f**ckin sucks if it doesn't work!
You’ve followed YouTube guru’s foolproof advice, throwing cash at Facebook & Google ads like it’s a piñata...
You switched to TikTok, hoping to dance your way to sales...
LinkedIn, cold emails, SEO, AEO... you’ve done everything by the book, but here you are, worn out and stranded in the endless “maybe this time” valley.
2/5 You’re not just selling to robots. Well, at least not yet...
Why do some businesses take years to hit it big, while others reach the same level of success in just a few months or weeks?
Why are some products so charming it feels offensive not to buy them, while others make you want to go back to your ex?
What makes people keep coming back to certain products out of pure, whole-hearted craving?
Here’s the annoying little truth:
People don't buy products. They buy emotions.
You’re selling to actual humans with feelings, dreams, ego, doubts, status, anxiety, and the occasional mid-afternoon craving for chocolate.
"95% of our purchasing decisions are driven by emotion"
(yeah, you can google it)
That’s why the best entrepreneurs, marketers, copywriters, and designers in the world are either psychologists or studying psychology like their revenue depends on it. Because it does.
The biggest, fastest-growing businesses in the world aren’t tech businesses. They are psychological businesses presented as technological ones.
3/5 Marketing is just psychology applied to business. Ignore the laws, pay the tax.
The tools and algorithm keep changing more often than you change your socks.
The laws behind why humans notice, trust, want, compare, hesitate, and buy are TIMELESS. They've been shaped through millions of years of our evolution. Long before someone in a Patagonia decided to call it “growth hack.”
When you don’t know those laws, money leaks from places you don’t even think to check.
- You show people the price before you’ve built the frame that makes the price feel fair, useful, and obvious.
- You let buyers compare you to cheaper alternatives, because you never showed them the right category to put you in.
- You explain features, while the buyer is calculating risk, effort, status, regret, and whether this will make them look smart...
Your page looks fine, loads fast, and has a visible CTAs, but still tells people to hesitate, delay, and leave.
That’s the tax.
You pay it in 0.7-1.2 ROAS, high CAC, low CVR, high churn, low LTV, posts that die at 300 views, abandoned checkouts, and people who almost bought.
And yes, people really are THIS weird:
- Chocolate can taste sweeter when it’s round instead of square.
- Painkillers can feel stronger when people think they’re more expensive.
- Wine can taste better when it’s poured from a heavier bottle.
In some cases, raising the price can increase demand. - An increase in pricing increases the demand - in some cases.
Tiny cues change what people feel.
Your marketing is full of tiny cues.
You may as well stop leaving them to chance.
4/5 That’s why vanilla brands die.
Most marketing sounds like it was approved by 12 frightened adults and a legal team.
Your product might be good. Like reeally good...
Shame it’s dressed like every other beige AI slop brand on the internet.
Stop wasting your money, depending on costly advertising or aggressive messaging - you're not a Karen!
Start promoting your service the way people feel it's made by their nana - full of love, exactly for them.
Build products that people fall in love with and want to get matching tattoos with them.
In a world full of vanilla slop, make the kind of brand that gets a HOLY SH*T out of people.
5/5 In the age of AI, the most valuable skill is Marketing.
AI made building easier, so now the real game is making people care.
When everyone can launch something that looks good enough, the winners are the people who understand why humans buy.
More Social Proof
2004, Elon Musk and Jeff Bezos (now 2 richest men on Earth) attending events organized by leading behavioural economists
THE "HOW IT WORKS" PART I:
Brainiac
Install the psychology behind why people buy, and STOP paying the tax for now knowing the laws of the game.
Brainiac is the gamified psychology side of the platform:
- Hundreds of marketing psychology principles, cognitive biases, behavioral models, and buying triggers in one online vault.
- Distilled from scientific papers, case studies, classic books, and real-world marketing campaigns, then translated into something you can actually use.
- Every bias, principle, and model is presented as a sketch, because yes, a picture is still worth a thousand words.
- Every bias includes Details, Research, Guide, Examples, and Stats, so you don’t just read about the effect. You install it into your marketing, the same day.
- Everything is gamified, because useful things should also be fun to use.
"Boost your conversion rate like itâs on a caffeine highâ¦"
"Attract more clicks than the âskip adâ buttonâ¦"
"Create copy so tempting, it could sell broccoli to a toddlerâ¦"
"Find the marketing guide thatâs basically your businessâs spirit animalâ¦..."
LEARNING ISN'T FUN?
Hold my lemonade...
You read Brainiac, you implement the laws, and then get back again.
Flashcards will help you remember what which ...
- Say goodbye to boring, lousy studying.
- Say good morning, to gamified learning experience!
THE "HOW IT WORKS" PART II:
Unicorn Warrior
Install the creative mechanics behind campaigns that bent industries and shaped our culture.
Unicorn Warrior is the viral marketing side of the platform:
- The largest archive of viral marketing case studies, packed with some of the biggest, boldest, and most influential campaigns in history.
- Campaigns that shaped culture, changed the whole industries, and turned brands into worldwide phenomena seemingly overnight.
- Word-of-mouth and viral marketing frameworks for campaigns, launches, stunts, hooks, referrals, content angles, and ideas built to spread.
- First 1,000 Customers and Beyond case studies included inside the vault, showing how real businesses got early traction.
- Every case study breaks down the strategic and psychological mechanisms behind the campaign, so you can understand why it worked and steal the pattern without copying the campaign itself.
- Built to help you stop staring at a blank page and start finding campaign angles your competitors would never think of.
- Got 50 MILLION web visitors within 10 days after launch
(twice) - Collected 100 THOUSANDS of emails within the first week
(3 times) - Got 2-4 MILLION youtube subscribers within 3 months
(3 times)
The app that got valued at $135M in less than a week after launch
Another app that got 5M users within 9 weeks (with a $0 marketing budget) and was acquired by Facebook for $30M?!
Did it twice
"Boost your conversion rate like itâs on a caffeine highâ¦"
"Attract more clicks than the âskip adâ buttonâ¦"
"Create copy so tempting, it could sell broccoli to a toddlerâ¦"
"Find the marketing guide thatâs basically your businessâs spirit animalâ¦..."
The "What people say about us" part:
Elaine Puma - Digital Media Strategist
For marketers, it’s like having the keys to the kingdom. It’s all here, all the biases and behaviors that people *really* buy.
Here you’ll find real-world examples of why certain biases work and how to use them in your marketing efforts. Decoded terminology that is easy to understand and case studies for impactful results.
I'm the biggest fan of this place! I use these techniques in my work all the time. This place have something totally unique that brands need.
Gediminas Ulbikas - Managing Director
Kickstart Side Hustle is an irreplaceable tool for Entrepreneurs and Growth Hackers and I love every part of it!
I am big fan of lists and structurized data. With KSH I don't have to remember every thing in my head.
Whenever I need some out of the box ideas - I just go through the lists. It saves time, a ton of it.
Michal goes extra mile and provides summary of most important news, ideas, methods in digital space. And the flashcards! I greatly appreciate the insights and value
Utibe Asanwana - Info-Product copywriter
I'm really loving Brainiac. It's like I suddenly have superpowers! It allows me to charge more for my copywriting services!
Thank youuu for taking action, creating such amazingness and sharing it 
Elaine Puma - Digital Media Strategist
For marketers, itâs like having the keys to the kingdom. Itâs all here, all the biases and behaviors that people *really* buy.
Here youâll find real-world examples of why certain biases work and how to use them in your marketing efforts. Decoded terminology that is easy to understand and case studies for impactful results.
I'm the biggest fan of this place! I use these techniques in my work all the time. This place have something totally unique that brands need.
Alex Korotkov - CEO of PineOx.com
I consider it the best purchase in my life!
Previously I was making a b2c startup that went viral in Japan and we managed to raise $3.5M after.
But we canât reproduce it in other countries and regions.And right now Iâm making another startup and for the first push your materials are great, you can choose from different working tactics and approaches.
The problem that I had before Kickstart Side Hustle is that you find an interesting case that you think suits you best and try to kind of replicate it.
But you canât keep in mind other cases in your head at the moment, but with KSH itâs easier, so you can cherry pick from different approaches to building a viral machine!
Gediminas Ulbikas - Managing Director
Kickstart Side Hustle is an irreplaceable tool for Entrepreneurs and Growth Hackers and I love every part of it!
I am big fan of lists and structurized data. With KSH I don't have to remember every thing in my head.
Whenever I need some out of the box ideas - I just go through the lists. It saves time, a ton of it.
Michal goes extra mile and provides summary of most important news, ideas, methods in digital space. And the flashcards! I greatly appreciate the insights and value
Robert Allen - Co-Founder at Click Here Agency
I've seen a lot of advice on how to use persuasive principles in marketing, but NONE are actionable and easy to understand as Michal's.
Even Robert Cialdini's INFLUENCE would struggle to hold a candle to the depth and immediately useful ideas inside Michal's free emails and paid memberships.
AJ Alkasmi
Co-Founder Blossom.team
I first came across a few Brainiac models and case studies about 6-7 months ago when I was researching how to inject more behavioral design principles into our product and growth tactics.
It was and continues to be an invaluable resource. I love how easy it is to go back and reference the concepts - so convenient and easy to grasp and action upon.
Now the question is - "Is Brainiac Worth It?" (spoiler alert, yes)
The website has gone through a number of changes ever since its initial launch and from what I'm guessing, Mike isn't even done.
The best part is, signing up to the initial newsletter gives you access to additional Cognitive Biases and Case Studies which were invaluable in designing several aspects of our own brand and product.
Nicki Friis
Digital Entrepreneur | Growth/Marketing Guy
Michal is super dedicated to his community, and his collection is worth every penny. Lot's of good examples of applications, and his cartoons are chick!
The "access" part:
Cost of behavioral economics consultancy: $20,000+
Cost of Psychology master's degree: $100,000+
Brainiac
1 Year
$3/week
$149 Paid Yearly
30-Day Money-Back Guarantee
If you’re not happy with our platform after giving it an honest try, just email us at salut@kickstartsidehustle.com:
- within 30 days after your purchase
- before you spend more than 2h on our platform
Your refund will be on its way before you get to say "refund" and wait a few hours...
We want to make the whole experience as smooth as it's possible - a no-brainer decision, as you might call it.
FAQ - Frequently Asked Questions
Brainiac, in my opinion, is a collection of fundamental, strategic principles every founder, marketer, designer, and copywriter should be aware of. It's like with driving your car. You have to learn the principles before getting on the road.
Unicorn Warrior is a complementary product that frames these biases right into the real world. Along with the best strategies that helped companies 100X their businesses within months or weeks.
Brainiac offers lifetime access to the database.
Unicorn Warrior provides only a yearly access.
I haven't yet found a place like this one, that's why I've created it.
All the other places I've come across, offered only a fraction of useful details regarding viral case studies featured here. And most of them considered the success of the business or campaign to the sheer luck
As for the cognitive biases, I'm aware of only 1 company that provides something similar, yet different, and for 4X price.
Nope. I still consider this platform, the way it looks, works, provides as a very early stage startup.
Call it MVP if you want ;)
If you buy today yearly access, your prices will stay the same forever.
There are still people in the community that supported my project at its beginnings. They will keep paying the initial price of $15~/year forever
As for the normal prices, they will go up again a few times. As the platform expands, providing more and more value the prices will increase as well. They are still quite low at the moment. For the $12.5/month you can get 2 coffees at Starbucks
Hello there!
I'm Michal and I'm the highest marketing priest of this website.
This platform ethos in 5 steps:
I believe life is too short and valuable to waste years using ineffective marketing methods when you could get the same results within months or weeks.
We create our products providing only the smartest, science-backed, and already-proven techniques, to show you how the most creative companies in the world did it.
We provide this information in the simplest terms to let anyone use it.
Many competing products provide artificial solutions to address companies' or personal insecurities, rather than helping you embrace your own awesomeness.
We think you are awesome and our products are designed the way to help you build your business to fully express yourself in an authentic and creative way.
If you feel like DMing me, do it on Twitter